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INBOUND is a multi-day event that just celebrated its 12th year.

Posted: Mon Jan 20, 2025 10:49 am
by hoxesi8100@
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2024 was sold out, bringing together thousands of people around the globe with their interest in digital marketing and HubSpot.

It included live-streamed spotlights and keynotes on YouTube as well as in-person sessions, entertainment, and interactive experiences.

But the size or platform for your event doesn’t have to be big.

Brand Strategist Bridget Poetker explains, “Smaller, more macedonia whatsapp number database intimate events are all the rage right now. These can even be more powerful (read: ROI positive) than large-scale conferences. You get more face time with a hyper-targeted list of attendees.”

So long as you bring value to attendees — customers, potential customers, and even employees — event marketing can be extremely valuable for your business.

Benefits of Event Marketing

According to Bizzabo, 76.6% of organizers consider in-person conferences critical to their organization’s overall success, and there are many reasons why.

Event marketing has a long list of tangible and intangible benefits, many coming back to increased brand awareness and customer connection.