What is a business profile on Instagram?
Posted: Mon Jan 20, 2025 7:15 am
An Instagram business profile is a special account that Instagram offers to brands and organizations. With a business profile, you get access to additional features, such as Instagram Insights and the ability to run ads.
A business profile legitimizes your Instagram account and enables you to add critical information like your company's business hours, location, and phone number.
Pros and Cons of an Instagram Business Profile
“Whoa, whoa, whoa,” you might be thinking. “I don’t know how I feel about committing to all that.”
Here are some helpful pros and cons so you can el salvador whatsapp number database determine if a business profile is right for you before jumping in:
Pros
Access to metrics on how your posts and stories perform.
Ability to track how your followers engage with your content.
Access to features necessary to run ad campaigns.
Gain feature for adding URLs to Stories so you can send warm traffic to your site.
Cons
Being labeled as a business.
May experience less organic reach and visibility.
Must also have a Facebook account to access ad features.
For most brands, the benefits of a business profile outweigh the cons due to the additional features and analytics. However, it’s important to consider your goals before taking action.
A business profile legitimizes your Instagram account and enables you to add critical information like your company's business hours, location, and phone number.
Pros and Cons of an Instagram Business Profile
“Whoa, whoa, whoa,” you might be thinking. “I don’t know how I feel about committing to all that.”
Here are some helpful pros and cons so you can el salvador whatsapp number database determine if a business profile is right for you before jumping in:
Pros
Access to metrics on how your posts and stories perform.
Ability to track how your followers engage with your content.
Access to features necessary to run ad campaigns.
Gain feature for adding URLs to Stories so you can send warm traffic to your site.
Cons
Being labeled as a business.
May experience less organic reach and visibility.
Must also have a Facebook account to access ad features.
For most brands, the benefits of a business profile outweigh the cons due to the additional features and analytics. However, it’s important to consider your goals before taking action.