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Market expansion and education

Posted: Mon Jan 20, 2025 7:05 am
by Joywtseo421
Vivo, on the other hand, is focusing its efforts on expanding the user base that has access to this technology. Currently, about half of the smartphones in Brazil are already compatible with the service, and Vivo is working to increase this number. The goal is that, in the next two years, 80% of its customer base will be using this new form of communication.

In addition to increasing compatibility, Vivo is also investing in raising awareness among companies and consumers about the benefits of the technology. The operator believes that the more companies know about the advantages of this innovation, the faster the market will adopt it. Vivo also plans to launch a simpler and more economical version, with prices similar to those of SMS, making it easier for small and medium-sized companies to use the tool.

Benefits for businesses and consumers
One of the main attractions of this new RCS messaging technology is the possibility of turkey phone number library creating richer and more personalized interactions. Companies no longer need to limit themselves to sending short texts; they can now include videos, images, audios and even invitations to chat groups. This opens up a range of possibilities for marketing campaigns, making them more attractive and effective.

Another important point is security. Messages sent through this new system are verified, which ensures that the customer knows that the communication comes from a trusted source, such as a company or bank. This helps to avoid fraud and scams, which are common problems with traditional SMS.

Additionally, businesses can track in real time whether messages have been delivered and read, allowing for more detailed analysis of the performance of their advertising campaigns. This feature is especially useful for adjusting marketing strategies and improving customer engagement.