Here are a few tips to get started:
Posted: Mon Jan 20, 2025 6:53 am
Vaughan adds, “Historical optimization should be a piece of your overall blogging strategy — not the whole strategy.”
Pro tip: Follow her step-by-step process for historical optimization.
15. Voice Search Optimization
Remember in “The Little Mermaid” when Ariel wanted to go where the people were? That same principle applies to digital marketing. In order to drive traffic to your website, it's important to show up where people are searching.
Voice search is an increasingly important area in which to rank, especially with the advancements in AI we’ve seen in just the last year or two. According to eMarketer, the number of U.S. users who use voice assistants like Siri, Alexa, and Google Assistant will grow from 145.1 million in 2023 to 170.3 million in 2028.
Research long-tail keywords: When people use voice benin whatsapp number database search, they speak in full sentences rather than short phrases. To optimize for voice search, start researching longer-tail keywords.
Write answer-focused content: The content you write should answer your audience's questions.
Optimize for snippets: Smart speakers like Alexa and Google Home look for short, concise answers. Writing quick summaries in your posts makes it easier for search engines and smart speakers to find the answer they need.
16. Local SEO
If your company is a brick-and-mortar store, local SEO is an important factor to consider. In her comprehensive guide to local SEO, former HubSpotter Kelsey Smith wrote that search engines gather information for local search by “[relying] on signals such as local content, social profile pages, links, and citations to provide the most relevant local results."
Pro tip: Follow her step-by-step process for historical optimization.
15. Voice Search Optimization
Remember in “The Little Mermaid” when Ariel wanted to go where the people were? That same principle applies to digital marketing. In order to drive traffic to your website, it's important to show up where people are searching.
Voice search is an increasingly important area in which to rank, especially with the advancements in AI we’ve seen in just the last year or two. According to eMarketer, the number of U.S. users who use voice assistants like Siri, Alexa, and Google Assistant will grow from 145.1 million in 2023 to 170.3 million in 2028.
Research long-tail keywords: When people use voice benin whatsapp number database search, they speak in full sentences rather than short phrases. To optimize for voice search, start researching longer-tail keywords.
Write answer-focused content: The content you write should answer your audience's questions.
Optimize for snippets: Smart speakers like Alexa and Google Home look for short, concise answers. Writing quick summaries in your posts makes it easier for search engines and smart speakers to find the answer they need.
16. Local SEO
If your company is a brick-and-mortar store, local SEO is an important factor to consider. In her comprehensive guide to local SEO, former HubSpotter Kelsey Smith wrote that search engines gather information for local search by “[relying] on signals such as local content, social profile pages, links, and citations to provide the most relevant local results."