#16. Give Your Dashboard a Makeover – 8 Email Metrics that Count
Posted: Mon Jan 20, 2025 6:25 am
There are so many metrics available when it comes to measuring the success of our email marketing campaigns, yet a select few are most useful. At the end of the day, you want to know whether customers are engaging with your content and taking action upon it, not just looking at it, saying it’s pretty (or not), and moving on. The 8 tips below will allow you to take these numbers and give you more insight into your readers’ engagement. Read More
#15. Get Snappy, Gain Engagement – 8 Instagram Tips for Your Biz
With the rapid and rising success of picture-centric sites like Instagram and Pinterest, it’s clear that compelling imagery is crucial to our social and content marketing success. Telling a story with a picture can be just as effective as a blog post, tweet, status update, or email. Having a presence on Instagram and following these tips for your biz could build your engagement faster than you can say “cheese.” Read More
#14. 5 Golden Rules to Creating a Significant Email Newsletter
In the world of email marketing, guess who your customers’ pal and confidant is? Ding, ding! Your newsletter… and there’s research to prove it! According to the Nielsen Norman Group, readers feel an emotional attachment to their email newsletters. So how do we ensure we remain the Dorothy, Rose, Blanche, and Sophia of newsletters to our readers? Follow these five steps and you’ll be golden: Read More
#13. What Motivates People to “Like” or “Unlike” Brands on Facebook
Baby pictures, overly pushy political or religious posts, and TMI (Too Much Information) status updates from friends are just screaming for a ‘delete,’ but as a business or brand on Facebook, what causes followers to flee? According to Lab42’s latest research, 73% of social media users “unliked” a brand because of the following reasons: Read More
#12. Symbols in Subject Lines… ♥ Them or ☹ Them?
Lately, I’ve been surprised by how many emails I’ve received with symbols in the subject lines. turkey whatsapp number database Which begs the question: Does cute ✈ when it comes to email subject lines or should marketers ✂ them out of the mix? Here are a few things to consider before you try adding symbols to your email subject lines. Read More
#11. Scary Social Media Faux Pas – Don’t Be That Guy
According to a survey by Symantec and Applied Research, the cost of public relations disasters, lawsuits, security breaches and other risks associated with social media blunders averages $4.3 million. The survey also reports that after a social media mishap, 28% of companies have reported damage to their brand, or a loss of customer trust averaging a cost of over $638,000. So to avoid putting our businesses and ourselves on the virtual chopping block, let’s get our social media etiquette on and learn from the missteps of others. Read More
#10. Subject Line Length – Is Longer Better?
A few things have evolved in the wild world of email marketing, including devices we use to read email, like mobile phones and tablets, and the emails we receive, like flash sales (which have the longest subject lines known to man). So, does your subject line length need to evolve too? Let’s examine some facts first. Read More
#9. Calling All NonResponders – Don’t Give up on Them Yet!
Who and what exactly are nonresponders? These are subscribers who continue to get your emails, but haven’t opened, clicked or responded in a long time, if ever. We’ve all read the advice to clean up our email lists and get rid of the “dead weight,” the unengaged, the nonresponders. But wait! Have you tried to reengage them before you cut them loose? Read More
#8. 5 Must Knows for SEO
Search algorithms seem to change more frequently than the latest fashion trends. Every time Google makes another update there’s a mini-panic from webmasters and small business owners – “oh no, now what?!?” Take a deep breath and stay calm because there are some things in SEO that stay consistent. Here are five SEO constant concepts to consider and build upon: Read More
#15. Get Snappy, Gain Engagement – 8 Instagram Tips for Your Biz
With the rapid and rising success of picture-centric sites like Instagram and Pinterest, it’s clear that compelling imagery is crucial to our social and content marketing success. Telling a story with a picture can be just as effective as a blog post, tweet, status update, or email. Having a presence on Instagram and following these tips for your biz could build your engagement faster than you can say “cheese.” Read More
#14. 5 Golden Rules to Creating a Significant Email Newsletter
In the world of email marketing, guess who your customers’ pal and confidant is? Ding, ding! Your newsletter… and there’s research to prove it! According to the Nielsen Norman Group, readers feel an emotional attachment to their email newsletters. So how do we ensure we remain the Dorothy, Rose, Blanche, and Sophia of newsletters to our readers? Follow these five steps and you’ll be golden: Read More
#13. What Motivates People to “Like” or “Unlike” Brands on Facebook
Baby pictures, overly pushy political or religious posts, and TMI (Too Much Information) status updates from friends are just screaming for a ‘delete,’ but as a business or brand on Facebook, what causes followers to flee? According to Lab42’s latest research, 73% of social media users “unliked” a brand because of the following reasons: Read More
#12. Symbols in Subject Lines… ♥ Them or ☹ Them?
Lately, I’ve been surprised by how many emails I’ve received with symbols in the subject lines. turkey whatsapp number database Which begs the question: Does cute ✈ when it comes to email subject lines or should marketers ✂ them out of the mix? Here are a few things to consider before you try adding symbols to your email subject lines. Read More
#11. Scary Social Media Faux Pas – Don’t Be That Guy
According to a survey by Symantec and Applied Research, the cost of public relations disasters, lawsuits, security breaches and other risks associated with social media blunders averages $4.3 million. The survey also reports that after a social media mishap, 28% of companies have reported damage to their brand, or a loss of customer trust averaging a cost of over $638,000. So to avoid putting our businesses and ourselves on the virtual chopping block, let’s get our social media etiquette on and learn from the missteps of others. Read More
#10. Subject Line Length – Is Longer Better?
A few things have evolved in the wild world of email marketing, including devices we use to read email, like mobile phones and tablets, and the emails we receive, like flash sales (which have the longest subject lines known to man). So, does your subject line length need to evolve too? Let’s examine some facts first. Read More
#9. Calling All NonResponders – Don’t Give up on Them Yet!
Who and what exactly are nonresponders? These are subscribers who continue to get your emails, but haven’t opened, clicked or responded in a long time, if ever. We’ve all read the advice to clean up our email lists and get rid of the “dead weight,” the unengaged, the nonresponders. But wait! Have you tried to reengage them before you cut them loose? Read More
#8. 5 Must Knows for SEO
Search algorithms seem to change more frequently than the latest fashion trends. Every time Google makes another update there’s a mini-panic from webmasters and small business owners – “oh no, now what?!?” Take a deep breath and stay calm because there are some things in SEO that stay consistent. Here are five SEO constant concepts to consider and build upon: Read More