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Posted: Mon Jan 20, 2025 6:14 am
You’re Not Running a Farm
If I wanted to farm, I’d buy chickens! Horrible jokes aside, running a content farm sounds appealing on paper. You can find content generalists, pay them the bare minimum, and play the volume game. To me, that’s a huge mistake.
Your audience wants human insights from subject matter experts — preferably people who have spent years working in the field you cover.
We also know that Google rewards expertise under its E-E-A-T formula. So, even if you’re operating at a smaller volume, what you do create will have more impact.
If you need your own Freelance Network on a tight budget, here’s what to do:
Find SMEs in your field who write insightful LinkedIn denmark whatsapp number database articles or posts for their company blog.
Get them to write pieces based on their lived experiences, with anecdotes and their pro tips.
Publish and promote their work.
I don’t think of creating content with freelancers like farming. Instead, I think of myself as a museum curator, finding valuable gems and displaying them for the world to see.
Good luck! I hope you find as much joy as I did as you curate your own museum.How to Use Facebook: A Beginner’s Guide
Download Now: The Marketer's Guide to Meta
Clifford Chi
Clifford Chi
Updated: October 08, 2024
Published: October 09, 2018
If I wanted to farm, I’d buy chickens! Horrible jokes aside, running a content farm sounds appealing on paper. You can find content generalists, pay them the bare minimum, and play the volume game. To me, that’s a huge mistake.
Your audience wants human insights from subject matter experts — preferably people who have spent years working in the field you cover.
We also know that Google rewards expertise under its E-E-A-T formula. So, even if you’re operating at a smaller volume, what you do create will have more impact.
If you need your own Freelance Network on a tight budget, here’s what to do:
Find SMEs in your field who write insightful LinkedIn denmark whatsapp number database articles or posts for their company blog.
Get them to write pieces based on their lived experiences, with anecdotes and their pro tips.
Publish and promote their work.
I don’t think of creating content with freelancers like farming. Instead, I think of myself as a museum curator, finding valuable gems and displaying them for the world to see.
Good luck! I hope you find as much joy as I did as you curate your own museum.How to Use Facebook: A Beginner’s Guide
Download Now: The Marketer's Guide to Meta
Clifford Chi
Clifford Chi
Updated: October 08, 2024
Published: October 09, 2018