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What kind of content should you post?

Posted: Mon Jan 20, 2025 6:07 am
by hoxesi8100@
instagram image from ramona sukhraj's event marketing days

It also meant creating a hashtag dedicated to the event and finding ways to boost engagement through contests and games (as seen below) — and none of this is uncommon.

screenshot showing results of event hashtag on instagram

According to Sweap’s 2023 State of Event Marketing Report, 78% of marketers said social media had the most positive impact on events. So, plan accordingly.


Photos of attendees engaging
Powerful clips from sessions and keynotes
Quote graphics
Attendee-generated content
Helpful tips
Updates and reminders on different events
Pro tip: Dive into your buyer personas to see what platforms your audience is using most frequently. However, remember that not all platforms are suited to real-time publishing.

I recommend focusing on X and Instagram for live czech republic whatsapp number database posting and looking into live-streaming on Facebook, YouTube, or LinkedIn, depending on your audience’s preferences.

8. Outline your technology needs.
Selecting the right event technology for your specific needs is essential for the success of your event. The right tech simplifies event marketing and event management for a seamless attendee experience.

Aim for a comprehensive event platform capable of handling everything from registration, check-in, and badging to attendee management while also supporting your event marketing goals.