11 tips to build customer loyalty and get them to buy more than once
Posted: Sun Dec 22, 2024 4:04 am
I'm going to start this text with a question: do you trust more someone you already know or a person you've never met in your life? To which you answered the first option!
If we talk about “online sales” we can say that it works the same way. It is cheaper to convince someone who has already bought from your website to continue converting than to attract a new customer. In addition to being cheaper, the loyal lead is the greatest ambassador for your brand, because they end up recommending your service to other people.
However, winning over a committed community is no easy whatsapp number philippines task. Because more than having a good product, it is necessary to deliver an experience that goes beyond what the consumer expects.
Do you want to know how to build loyalty in a community around your brand? Check out our tips!
1. Your buyer persona's pains are your compass
To offer a differentiated shopping experience you need to understand the desires of your buyer persona when they arrive at your page.
What problems do you face on a daily basis?
What type of content do you consume?
What networks is it on?
This information has a profound influence not only on the creation of the product, but also on its dissemination.
2. Attention is the first opportunity to delight your client
In an increasingly competitive market
and constantly changing, there is no product or service that cannot be copied. Customer service is the only 100% personalized thing you can offer, and it is also your first opportunity to make a good impression on your consumers.
On the other hand, and regardless of whether you serve your customer via email or by phone, good customer service is the one that puts customer satisfaction first.
"A good sales team doesn't insist on the service (or product/service) it thinks is best for the customer. It picks up on the signals provided by the prospective buyer and engages with their preferences and needs." (Steve Denning)
If we talk about “online sales” we can say that it works the same way. It is cheaper to convince someone who has already bought from your website to continue converting than to attract a new customer. In addition to being cheaper, the loyal lead is the greatest ambassador for your brand, because they end up recommending your service to other people.
However, winning over a committed community is no easy whatsapp number philippines task. Because more than having a good product, it is necessary to deliver an experience that goes beyond what the consumer expects.
Do you want to know how to build loyalty in a community around your brand? Check out our tips!
1. Your buyer persona's pains are your compass
To offer a differentiated shopping experience you need to understand the desires of your buyer persona when they arrive at your page.
What problems do you face on a daily basis?
What type of content do you consume?
What networks is it on?
This information has a profound influence not only on the creation of the product, but also on its dissemination.
2. Attention is the first opportunity to delight your client
In an increasingly competitive market
and constantly changing, there is no product or service that cannot be copied. Customer service is the only 100% personalized thing you can offer, and it is also your first opportunity to make a good impression on your consumers.
On the other hand, and regardless of whether you serve your customer via email or by phone, good customer service is the one that puts customer satisfaction first.
"A good sales team doesn't insist on the service (or product/service) it thinks is best for the customer. It picks up on the signals provided by the prospective buyer and engages with their preferences and needs." (Steve Denning)