Google takes steps to encourage brands to use their own cookies in their strategy
Posted: Mon Jan 20, 2025 5:39 am
This strategy ensures greater reliability and confidentiality of the data collected. With this in mind, companies like Google plan to increasingly encourage brands to use first-party cookies as their primary resource for collecting consumer information.
With interactive content, the process of collecting and analyzing your own data becomes much easier.
Google announced it will support publishers’ own cookies to provide control and choice when implementing monetization strategies that best meet business needs.
This means that Google will help brands take advantage of website monetization and increase the emphasis on first-party data relationships as a way to encourage companies to use first-party cookies for ad personalization.
This is certainly a measure that promises to improve the kenya phone number list lives of marketers with these changes in the world of online advertising.
While companies still have time to adapt to these privacy measures, it is important that you begin to design your digital strategy without relying on third-party cookies.
Own cookies can be a good alternative for your company to start producing original content , investing in different ways of collecting data that generate a real connection with your consumers and strengthening a beneficial relationship for both parties.
By collecting primary data, companies will be able to have greater control over the data collected and will be able to maintain the integrity of this information. In addition to complying with the standards of the new online advertising rules, preventing future headaches related to non-compliance with the GDPR .
If you’re a marketer, I’m sure you’ve heard a lot about how every social media platform is copying TikTok’s features lately, and how it seems like every tech company needs to have some sort of TikTok-style content.
Instagram, for example, is increasingly prioritizing the video format with Reels, very similar to TikTok's feed. YouTube didn't want to be left behind and also launched YouTube Shorts , with the aim of helping creators grow their audience with short videos.
With interactive content, the process of collecting and analyzing your own data becomes much easier.
Google announced it will support publishers’ own cookies to provide control and choice when implementing monetization strategies that best meet business needs.
This means that Google will help brands take advantage of website monetization and increase the emphasis on first-party data relationships as a way to encourage companies to use first-party cookies for ad personalization.
This is certainly a measure that promises to improve the kenya phone number list lives of marketers with these changes in the world of online advertising.
While companies still have time to adapt to these privacy measures, it is important that you begin to design your digital strategy without relying on third-party cookies.
Own cookies can be a good alternative for your company to start producing original content , investing in different ways of collecting data that generate a real connection with your consumers and strengthening a beneficial relationship for both parties.
By collecting primary data, companies will be able to have greater control over the data collected and will be able to maintain the integrity of this information. In addition to complying with the standards of the new online advertising rules, preventing future headaches related to non-compliance with the GDPR .
If you’re a marketer, I’m sure you’ve heard a lot about how every social media platform is copying TikTok’s features lately, and how it seems like every tech company needs to have some sort of TikTok-style content.
Instagram, for example, is increasingly prioritizing the video format with Reels, very similar to TikTok's feed. YouTube didn't want to be left behind and also launched YouTube Shorts , with the aim of helping creators grow their audience with short videos.