Women Included in the Sample Are
Posted: Mon Jan 20, 2025 5:27 am
Why Your Loyalty Program Isn't Working: 5 Reasons Columns April 14, 2024 Mikhail Tsapko Mikhail Tsapko Director of RightWay Platform Development at Norbit You have launched a loyalty program: you give discounts to customers, make personalized offers and try to be closer to them. But there is no result.
As soon as a competitor offers a lower price, the nigeria telegram number database customer goes to him, and with him the profit. Mikhail Tsapkov, Director of Development of the RightWay platform at Norbit (part of the Lanit Group), talks about how to identify weak points in a loyalty program and turn them into growth points.
Subscribe to RB.RU in Telegram The main goal of any loyalty program is to form a community of regular customers around the brand. The larger it is, the more stable the company's position in the market will be. Additional goals for launching a program may include increasing the average check or attracting attention to new products.
However, it also happens that the program does not work at all: the number of loyal customers does not grow, promotions do not attract attention, and profits are rapidly falling. Let's look at five reasons why this may be related to specific examples. Read on the topic: 10 Mistakes When Launching a Retail Loyalty Program Shrinkflation: What is it and how is it used in sales.
As soon as a competitor offers a lower price, the nigeria telegram number database customer goes to him, and with him the profit. Mikhail Tsapkov, Director of Development of the RightWay platform at Norbit (part of the Lanit Group), talks about how to identify weak points in a loyalty program and turn them into growth points.
Subscribe to RB.RU in Telegram The main goal of any loyalty program is to form a community of regular customers around the brand. The larger it is, the more stable the company's position in the market will be. Additional goals for launching a program may include increasing the average check or attracting attention to new products.
However, it also happens that the program does not work at all: the number of loyal customers does not grow, promotions do not attract attention, and profits are rapidly falling. Let's look at five reasons why this may be related to specific examples. Read on the topic: 10 Mistakes When Launching a Retail Loyalty Program Shrinkflation: What is it and how is it used in sales.