Surprise creates passionate relationships
Posted: Mon Jan 20, 2025 4:45 am
Similar to a relationship with a loved one, the element of surprise with your customers can spice things up. Redick explains that “one experiment conducted among middle-aged married couples found that engaging in less common, but more ‘exciting’ activities like skiing or dancing led to greater marriage satisfaction that pursuing activities that are more common and ‘pleasant,’ like seeing a movie or cooking together.” Just as married couples reacted favorably to unexpected or exciting events, a client, jamaica whatsapp number database customer or business partner will also be drawn to an unexpected or surprising pitch – provided it’s in line with the business relationship.
The technical and analytic aspects of social media and email marketing are extraordinarily important, but if you’re looking for new ways to stand out, or to reignite a spark with some of your long-term business relationships, don’t be afraid to try something new, daring, or even surprising. When used effectively, surprise truly can be the most effective marketing tool.
What is an example of a time that a marketing effort has surprised you, and how do you remember reacting?
The technical and analytic aspects of social media and email marketing are extraordinarily important, but if you’re looking for new ways to stand out, or to reignite a spark with some of your long-term business relationships, don’t be afraid to try something new, daring, or even surprising. When used effectively, surprise truly can be the most effective marketing tool.
What is an example of a time that a marketing effort has surprised you, and how do you remember reacting?