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You should also consider major sporting events

Posted: Mon Jan 20, 2025 4:32 am
by asikurrahmanshuvo
These broad search terms can help drive traffic to your online store, though you may also want to highlight long-tail keywords that focus on specific product lines. Terms like Nike sportswear and golf and ski apparel also get attention.

Moment
Searches for sportswear begin to increase throughout December and continue into January. According to Microsoft's search pattern analysis, the weeks of November 26 and December 3 represent the highest peaks. However, traffic remains high through January.

Strategy
Microsoft recommends using shopping campaigns to highlight sports poland phone number list and fitness products before the holiday shopping season and in mid- to late-January for specific products. A heavier-than-normal PPC presence during this period can also drive additional traffic to your e-commerce site or store website.

Athletes often look for sports gear and apparel throughout the year around the Super Bowl, Final Four, NFL playoffs, MLB playoffs, NBA playoffs, etc.

Product mixes change throughout the year as people move from winter to spring and summer to fall activities.

As you can see, there is a lot of crossover between these three categories, as they are all part of a healthier lifestyle. In some cases, it may make sense to combine top search terms where appropriate to capture multiple consumer interests.

Another key factor for Amazon's growth and dominance in the online market is its extensive service capabilities, ease of payment, and vast resources related to product shipping logistics:

Amazon controls all shipping, ordering, packaging and delivery of its products, helping it position itself ahead of Walmart in the race to increase market share and more consumers online.
Some data can help to see the force that the pandemic scenario had in making this happen.