How it was before
Posted: Mon Jan 20, 2025 3:35 am
Vyacheslav Naumychev, Performance Lead at the advertising agency Avdertalyze, shared his experience of working with the new VK Advertising account using the example of Bratskij travel, a project afghanistan telegram number database that offers signature tours for young people around Russia. The team managed to reduce the cost of booking tours by 21% in three months, and the cost of a subscriber by 40%.
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Previously, advertising was launched in the old VKontakte advertising account: the cost of a subscriber and booking was constantly growing. Conversion from an application to a purchase did not exceed 7-8% even in the high season, and promo by interest categories and keywords brought expensive results.
We planned to optimize the cost of attracting new subscribers and test the work of "VK Advertising". The result should have been the growth of the travel community and their conversion into clients.
Subscribe to RB.RU in Telegram
Previously, advertising was launched in the old VKontakte advertising account: the cost of a subscriber and booking was constantly growing. Conversion from an application to a purchase did not exceed 7-8% even in the high season, and promo by interest categories and keywords brought expensive results.
We planned to optimize the cost of attracting new subscribers and test the work of "VK Advertising". The result should have been the growth of the travel community and their conversion into clients.