Remarketing and Retargeting: Is it the same thing?
Posted: Mon Jan 20, 2025 3:34 am
Although the terms “retargeting” and “remarketing” are often used interchangeably, they have subtle differences that are important to understand, especially in the context of digital marketing.
Retargeting
Generally refers to the practice of using ceo email list browser cookies to display ads to users who have previously visited a website without completing a specific action (such as making a purchase).
Common strategies:
Display Ads : Displaying graphic ads on websites in the Google Display Network or other advertising networks.
Dynamic retargeting: Showing specific ads based on the products or pages the user has previously visited.
Social media retargeting: Showing ads on platforms like Facebook, Instagram, and Twitter to users who have interacted with your website.
Aim:
Bring back users who have shown interest in your website or products, encouraging them to complete an action, such as a purchase.
Remarketing
Remarketing, on the other hand, is a broader term that includes any strategy to re-engage potential and current customers. It is not limited to online advertising alone.
In the context of Google Ads, it specifically refers to the practice of showing ads to users who have previously interacted with your website or app.
Retargeting
Generally refers to the practice of using ceo email list browser cookies to display ads to users who have previously visited a website without completing a specific action (such as making a purchase).
Common strategies:
Display Ads : Displaying graphic ads on websites in the Google Display Network or other advertising networks.
Dynamic retargeting: Showing specific ads based on the products or pages the user has previously visited.
Social media retargeting: Showing ads on platforms like Facebook, Instagram, and Twitter to users who have interacted with your website.
Aim:
Bring back users who have shown interest in your website or products, encouraging them to complete an action, such as a purchase.
Remarketing
Remarketing, on the other hand, is a broader term that includes any strategy to re-engage potential and current customers. It is not limited to online advertising alone.
In the context of Google Ads, it specifically refers to the practice of showing ads to users who have previously interacted with your website or app.