What is Lead Nurturing?
Posted: Mon Jan 20, 2025 3:23 am
Are you not seeing the profitability of your leads? You may be tired of hearing how important it is to get leads and contacts, but you are not sure about the exchange rate of leads to euros, or you may not even see the profitability at all.
Tranquillity!
Did you know that 50% of your visitors are STILL not ready to buy? And we emphasize the “still” in capital letters because thanks to Lead Nurturing, your visitors convert into sales. It is scientifically proven! According to MarketingSherpa, apparel company email list Lead Nurturing can increase the ROI of your leads by 45%.
But what is Lead Nurturing? Lead Nurturing is one of the keys to Inbound Marketing . Its objective is to take care of those contacts who are not ready to make a purchase at first, but with a little care we can help them mature their decision to turn them into our loyal customers.
Lead nurturing is about gaining the credibility and trust of your customers and making them understand how your company can help their business. It may take some time and is a process that we have to think carefully about, but it will undoubtedly bring great results to your company.
How do we achieve this? The first step in a Lead Nurturing strategy is to obtain some contact information from a potential client. From there, we must build processes to gain their trust and help them take a step further in the purchasing cycle. In these processes, we must define an objective and organize all our tools to be able to meet it. For example, when we get a new contact, our objective may be to get them to request a quote. By automating our email, we can offer personalized content for each contact and information that is useful for their challenges and thus gradually attract them to our service.
Although email is a very powerful tool for Lead Nurturing, man does not live by email alone! The success of Lead Nurturing depends on making our contacts feel unique. Personalization is key. To do this, we must combine all possible tools to convince a contact that our service or product is exactly what they are looking for. Be creative to make them feel special: you can send them a catalogue to their office, call them on the phone or simply write to them on LinkedIn.
Now that you know that even if your contacts don’t fall in love with you at first sight, all is not lost, develop your strategy to gradually convince them that your company has a lot to offer them. Identify your contacts who are not yet ready to be clients and tell them that romantic “I’ll wait for you” because we are sure that with Lead Nurturing they will come back to you.
Tranquillity!
Did you know that 50% of your visitors are STILL not ready to buy? And we emphasize the “still” in capital letters because thanks to Lead Nurturing, your visitors convert into sales. It is scientifically proven! According to MarketingSherpa, apparel company email list Lead Nurturing can increase the ROI of your leads by 45%.
But what is Lead Nurturing? Lead Nurturing is one of the keys to Inbound Marketing . Its objective is to take care of those contacts who are not ready to make a purchase at first, but with a little care we can help them mature their decision to turn them into our loyal customers.
Lead nurturing is about gaining the credibility and trust of your customers and making them understand how your company can help their business. It may take some time and is a process that we have to think carefully about, but it will undoubtedly bring great results to your company.
How do we achieve this? The first step in a Lead Nurturing strategy is to obtain some contact information from a potential client. From there, we must build processes to gain their trust and help them take a step further in the purchasing cycle. In these processes, we must define an objective and organize all our tools to be able to meet it. For example, when we get a new contact, our objective may be to get them to request a quote. By automating our email, we can offer personalized content for each contact and information that is useful for their challenges and thus gradually attract them to our service.
Although email is a very powerful tool for Lead Nurturing, man does not live by email alone! The success of Lead Nurturing depends on making our contacts feel unique. Personalization is key. To do this, we must combine all possible tools to convince a contact that our service or product is exactly what they are looking for. Be creative to make them feel special: you can send them a catalogue to their office, call them on the phone or simply write to them on LinkedIn.
Now that you know that even if your contacts don’t fall in love with you at first sight, all is not lost, develop your strategy to gradually convince them that your company has a lot to offer them. Identify your contacts who are not yet ready to be clients and tell them that romantic “I’ll wait for you” because we are sure that with Lead Nurturing they will come back to you.