Micro-influencers are more affordable.
Posted: Mon Jan 20, 2025 3:06 am
However, since mega-influencers have such broad audiences, those 12,100 engagements are likely not all from followers interested in fashion.
Now, if I partner with seven fashion micro-influencers with 50,000 followers each and an average engagement rate of 3.86%, that’s a total of 13,510 engagements.
This method results in more engagements and targets followers interested in fashion who are more likely to become buyers.
The highest-paid mega-influencer in the world is Cristiano Ronaldo, who makes a whopping $3.2 million per sponsored post. I’d say most brands can’t afford such a staggering cost for a single post with an influencer.
Micro-influencers are typically much more affordable. Their fees afghanistan whatsapp number database can range from $100 to $1,000 per post, which can help brands afford a breadth of content spanning an entire campaign, rather than a single post.
To do a little more math, you’d have to work with 6,400 micro-influencers at a rate of $500 per post to reach the cost of one sponsored post with Ronaldo. While Ronaldo is obviously an outlier, it’s a good lesson on how brands can better allocate their funds.
At Nickelodeon, we sometimes even work with micro-influencers free of charge as part of a barter deal. For instance, we will produce a custom press mailer promoting a new series and send it to the influencer, who will post about the mailer in exchange for keeping the awesome new products.
Now, if I partner with seven fashion micro-influencers with 50,000 followers each and an average engagement rate of 3.86%, that’s a total of 13,510 engagements.
This method results in more engagements and targets followers interested in fashion who are more likely to become buyers.
The highest-paid mega-influencer in the world is Cristiano Ronaldo, who makes a whopping $3.2 million per sponsored post. I’d say most brands can’t afford such a staggering cost for a single post with an influencer.
Micro-influencers are typically much more affordable. Their fees afghanistan whatsapp number database can range from $100 to $1,000 per post, which can help brands afford a breadth of content spanning an entire campaign, rather than a single post.
To do a little more math, you’d have to work with 6,400 micro-influencers at a rate of $500 per post to reach the cost of one sponsored post with Ronaldo. While Ronaldo is obviously an outlier, it’s a good lesson on how brands can better allocate their funds.
At Nickelodeon, we sometimes even work with micro-influencers free of charge as part of a barter deal. For instance, we will produce a custom press mailer promoting a new series and send it to the influencer, who will post about the mailer in exchange for keeping the awesome new products.