Target recommendations rather than endorsements

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Endorsements are the LinkedIn equivalent of a ‘like’ on Facebook. They’re very easy accumulate and take little time to add, as such their value is diminished. That’s why there’s currently over 1,000,000,000 endorsements logged on the network.

LinkedIn even encourages you to bulk add endorsements regarding attributes that you may have no experience of when working with that person.

Much more meaningful and comprehensive are recommendations. The simple fact that a recommendation takes longer to complete makes them a more substantial indication of advocacy for your personal brand.
A recommendation will usually offer an explanation as to the reasons behind why you’ve received such a reference.

It’s fine to ask your connections for a recommendation, as long as you don’t use the default message.
Remember, you’re asking someone for their time, (which they probably won’t cayman islands phone number resource have much of), to help you for free. By demonstrating that you’ve also taken the time to ask in the right way, you’ll increase your chances of getting such a sanction.



Involve yourself with groups, brands and individuals
‘Create it and they will come’ doesn’t work on LinkedIn. You have to proactively involve yourself in other areas of the network in order to get noticed and grow your network.

Your target may be a specific industry, interest or brand (or all of these). Depending on this target you’ll want to start interacting within the relevant groups or company pages.

Sharing unique content or that of others, asking and answering questions and getting involved in discussions will help you to find and connect with users of similar interests.

If you contribute to and share content produced by brands then you’ll demonstrate your interest in the business should you look for employment opportunities with them in the future.