How to conduct a conversion rate audit
Posted: Sun Jan 19, 2025 9:49 am
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The Complete DIY Guide to Improving Conversions in 60 Days
Constructing hypotheses
Choosing the right experiment
Analyzing and learning from results
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React to “anomalies” quicker.
People are great at spotting patterns — including those in data. But, if given a vast database, they can’t go through it as quickly as AI can.
When it comes to subtle yet potentially significant trends albania whatsapp number database in customer behavior, it can take a human days, if not weeks, to spot them. And, by the time they do, they could already be causing massive problems, like a drop in conversion rates from one channel or a lower average order value (AOV).
AI tools can analyze your leads and sales data round the clock, seven days a week. If they spot any disturbing, recurring user behavior, it can send you an alert straight away. This way, you can take action ASAP to address the problem.
This shows that people and AI can work in synergy — AI’s efficiency allows for real-time insights, while humans can work on adopting new business strategies.
Focus more on critical tasks.
Marketers are busy, with dozens of tasks they need to handle at once and a few meetings in between.
No wonder that as many as 73% of those surveyed by HubSpot admit to using AI for conversion rate optimization as it gives them more time to focus on creative work, which demands human attention.
The Complete DIY Guide to Improving Conversions in 60 Days
Constructing hypotheses
Choosing the right experiment
Analyzing and learning from results
Download for Free
Learn more
React to “anomalies” quicker.
People are great at spotting patterns — including those in data. But, if given a vast database, they can’t go through it as quickly as AI can.
When it comes to subtle yet potentially significant trends albania whatsapp number database in customer behavior, it can take a human days, if not weeks, to spot them. And, by the time they do, they could already be causing massive problems, like a drop in conversion rates from one channel or a lower average order value (AOV).
AI tools can analyze your leads and sales data round the clock, seven days a week. If they spot any disturbing, recurring user behavior, it can send you an alert straight away. This way, you can take action ASAP to address the problem.
This shows that people and AI can work in synergy — AI’s efficiency allows for real-time insights, while humans can work on adopting new business strategies.
Focus more on critical tasks.
Marketers are busy, with dozens of tasks they need to handle at once and a few meetings in between.
No wonder that as many as 73% of those surveyed by HubSpot admit to using AI for conversion rate optimization as it gives them more time to focus on creative work, which demands human attention.