How do you do it? Well, in part, by
Posted: Sun Jan 19, 2025 9:36 am
Build your brand Bloggers often build “merchandise” businesses. Businesses built on ephemeral Google traffic don’t care who you are and probably don’t even know what website they are on half the time. This ephemeral traffic comes, gets what it wants, then leaves…and never comes back. This type of business is extremely risky – if your Google traffic dries up, you’ll be left with nothing.
Instead, you need to build a “brand”. Work hard to canada business fax list establish your authority in your field. Become the go-to expert in your field. And build a community of raving fans, satisfied customers, and passionate advocates. So instead of going to Google, your employees go directly to you, your website, and your products to find solutions to their problems.
How do you do it? Well, in part, by converting momentary traffic into email subscribers… and nurturing them into raving fans and advocates. Partly through selling your own digital products… which leads to happy customers, success stories, and word-of-mouth marketing. But also by building your external authority: being interviewed on podcasts, speaking at summits and conferences, participating in bundles and partnerships, being featured in the media… All of this will increase your visibility, strengthen your authority, and help you become the go-to expert in your field.
Instead, you need to build a “brand”. Work hard to canada business fax list establish your authority in your field. Become the go-to expert in your field. And build a community of raving fans, satisfied customers, and passionate advocates. So instead of going to Google, your employees go directly to you, your website, and your products to find solutions to their problems.
How do you do it? Well, in part, by converting momentary traffic into email subscribers… and nurturing them into raving fans and advocates. Partly through selling your own digital products… which leads to happy customers, success stories, and word-of-mouth marketing. But also by building your external authority: being interviewed on podcasts, speaking at summits and conferences, participating in bundles and partnerships, being featured in the media… All of this will increase your visibility, strengthen your authority, and help you become the go-to expert in your field.