How has the design of Marketing strategies changed?
Posted: Sun Jan 19, 2025 9:34 am
We live in a changing era in terms of how we access information and knowledge , especially after the pandemic. This has been reflected in the design of marketing strategies for the vast majority of industrial companies and the B2B sector. A few years ago, we were grateful for sales visits because they came with relevant information about the sector. Today, we are saturated with so many sales visits and we prefer to put the brakes on so many visits and interruptions to optimize our time and resources.
New purchasing managers are spending less and less time waiting for salespeople to present new products and offers, and prefer to have a more proactive attitude . They now prefer to start the search process on their own, when the need arises.
fit the needs of their company, often with ratings and opinions from other users bank email database that allow them to have objective data that helps them make the decision.
6. Inbound Marketing: the key marketing strategy
This paradigm shift and this new way of purchasing, through information search processes on the Internet, can be taken advantage of by industrial B2B companies and become a great opportunity to create a new channel for attracting potential customers through the Internet.
The reflection is very clear: if we detect that purchasing managers of industrial companies are increasingly attending trade fairs less and are paying less attention to our salespeople, it is because their purchasing process has changed. They now use search tools and social networks to obtain information. What we must do is to be well aware of the new purchasing process.
inbound marketing in industrial companies
The first thing you need to be clear about is that an industrial sale is complex and requires a lot of information. If you put yourself in the “customer’s shoes” you will understand that buying a pair of jeans is not the same as having to make a riskier decision. Above all, because these decisions are accompanied by large investments and many interlocutors involved. Therefore, when you are in a situation of such magnitude, many doubts arise that need to be resolved in order to make the right decision .
The key to sales in the digital society is to provide information and trust ; sellers must be providers of answers to the questions that the customer asks. Therefore, you must work following a process focused on traction , where success lies in the digital transformation of marketing , or in other words, Inbound Marketing .
We hope that this article has helped you to know how to design a good marketing strategy . We know that it is a complex process and the strategies that we activate can vary depending on the type of business objective, work team or other business peculiarities. At Connext, we have designed marketing strategies for large industrial companies and with very good results!
New purchasing managers are spending less and less time waiting for salespeople to present new products and offers, and prefer to have a more proactive attitude . They now prefer to start the search process on their own, when the need arises.
fit the needs of their company, often with ratings and opinions from other users bank email database that allow them to have objective data that helps them make the decision.
6. Inbound Marketing: the key marketing strategy
This paradigm shift and this new way of purchasing, through information search processes on the Internet, can be taken advantage of by industrial B2B companies and become a great opportunity to create a new channel for attracting potential customers through the Internet.
The reflection is very clear: if we detect that purchasing managers of industrial companies are increasingly attending trade fairs less and are paying less attention to our salespeople, it is because their purchasing process has changed. They now use search tools and social networks to obtain information. What we must do is to be well aware of the new purchasing process.
inbound marketing in industrial companies
The first thing you need to be clear about is that an industrial sale is complex and requires a lot of information. If you put yourself in the “customer’s shoes” you will understand that buying a pair of jeans is not the same as having to make a riskier decision. Above all, because these decisions are accompanied by large investments and many interlocutors involved. Therefore, when you are in a situation of such magnitude, many doubts arise that need to be resolved in order to make the right decision .
The key to sales in the digital society is to provide information and trust ; sellers must be providers of answers to the questions that the customer asks. Therefore, you must work following a process focused on traction , where success lies in the digital transformation of marketing , or in other words, Inbound Marketing .
We hope that this article has helped you to know how to design a good marketing strategy . We know that it is a complex process and the strategies that we activate can vary depending on the type of business objective, work team or other business peculiarities. At Connext, we have designed marketing strategies for large industrial companies and with very good results!