5. Create valuable content (blog posts, podcasts).
Posted: Sun Jan 19, 2025 9:00 am
connections take time, but it's a great way to create an effective referral network.
“I love reaching out to people to schedule no-pitch coffee chats where the primary goal is getting to know people — and I always ask them who I can connect them with or who would be a good referral for them, and they generally reciprocate. Often I can make connections right away to support them, and then when I need to get contracts or work at the door, I know I can reach out to see if they know anyone I know.”
4. Use customer reviews in your pop-ups.
Want to build trust and brag about your clout? Consider showing off your customer reviews. Visitors lurking on your website want to know what real customers think of your product or service before they, too, take the plunge.
That’s why Johannes Karjula, CEO at Trustmary.com, uses a customer review pop-up to drive conversions.
Karjula said, “The best strategy to generate leads is to use an exit-intent popup that features customer reviews and an offer or discount code. These work especially well if someone is very close to benin whatsapp number database converting: either buying or booking a meeting. If they're about to leave, throwing social proof to their faces is great in proving that they actually need the product or service in question.”
Content Marketing Lead Generation
Your audience wants content, whether that’s a blog post, a podcast, or a video. That's why I think content marketing remains one of the most effective and recognizable ideas for lead generation strategies.
Roland Jakob, managing partner of BlazeKin Media, says, “The most effective lead generation idea I‘ve encountered is the strategic use of personalized content marketing. In my experience, creating tailored content that speaks directly to your target audience’s pain points and interests is incredibly powerful. I‘ve found that when we develop in-depth blog posts, engaging videos, or insightful podcasts that genuinely address our audience’s needs, we not only attract potential leads but also establish ourselves as trusted authorities in our field — which is what you ultimately want.”
6. Share success secrets from thought leaders.
Want to provide unique value in your content? Reach out to a thought leader in your industry or even your company.
“I love reaching out to people to schedule no-pitch coffee chats where the primary goal is getting to know people — and I always ask them who I can connect them with or who would be a good referral for them, and they generally reciprocate. Often I can make connections right away to support them, and then when I need to get contracts or work at the door, I know I can reach out to see if they know anyone I know.”
4. Use customer reviews in your pop-ups.
Want to build trust and brag about your clout? Consider showing off your customer reviews. Visitors lurking on your website want to know what real customers think of your product or service before they, too, take the plunge.
That’s why Johannes Karjula, CEO at Trustmary.com, uses a customer review pop-up to drive conversions.
Karjula said, “The best strategy to generate leads is to use an exit-intent popup that features customer reviews and an offer or discount code. These work especially well if someone is very close to benin whatsapp number database converting: either buying or booking a meeting. If they're about to leave, throwing social proof to their faces is great in proving that they actually need the product or service in question.”
Content Marketing Lead Generation
Your audience wants content, whether that’s a blog post, a podcast, or a video. That's why I think content marketing remains one of the most effective and recognizable ideas for lead generation strategies.
Roland Jakob, managing partner of BlazeKin Media, says, “The most effective lead generation idea I‘ve encountered is the strategic use of personalized content marketing. In my experience, creating tailored content that speaks directly to your target audience’s pain points and interests is incredibly powerful. I‘ve found that when we develop in-depth blog posts, engaging videos, or insightful podcasts that genuinely address our audience’s needs, we not only attract potential leads but also establish ourselves as trusted authorities in our field — which is what you ultimately want.”
6. Share success secrets from thought leaders.
Want to provide unique value in your content? Reach out to a thought leader in your industry or even your company.