Email Marketing Lead Generation
Posted: Sun Jan 19, 2025 8:35 am
Video Marketing Lead Generation
12. Personalize video content.
91% of businesses use video as a marketing tool. And for good reason: it’s a great way to connect with qualified leads and convert them to paying clients.
Whether you use short- or long-form video, the key to video marketing lead generation is to personalize your content.
For Mike Vannelli, Creative Director of Envy Creative, personalizing video starts with understanding the unique perspectives of your audience.
Vannelli told me, “One of my favorite lead bosnia and herzegovina phone number material generation tactics is leveraging personalized video content. We create tailored video messages based on specific pain points or challenges a prospect is facing. It‘s not just about sending a generic promo — it’s about showing that we understand their unique needs.
“These personalized videos are then embedded in emails or used as landing page content. Adding a clickable call-to-action at the end, like scheduling a demo or downloading a valuable resource, boosts engagement like nothing else. The human touch combined with targeted messaging has consistently driven better conversion rates for us.”
13. Create a valuable course or guide.
A well-developed course or guide is like gaining access to a real class — for free. For busy marketers, this type of offer can prove to be incredibly valuable.
Pro tip: This approach tends to work well for in-depth topics. You can create an email course, host a course on your platform, or create a downloadable guide for visitors to read. HubSpot offers tons of free courses and downloadable guides like Introduction to Lead Generation.
screenshot of HubSpot’s Introduction to Lead Generation offer
These courses and guides help people with different content consumption styles get the same valuable information that's on the blog, and it helps HubSpot generate new leads to engage with over email.
12. Personalize video content.
91% of businesses use video as a marketing tool. And for good reason: it’s a great way to connect with qualified leads and convert them to paying clients.
Whether you use short- or long-form video, the key to video marketing lead generation is to personalize your content.
For Mike Vannelli, Creative Director of Envy Creative, personalizing video starts with understanding the unique perspectives of your audience.
Vannelli told me, “One of my favorite lead bosnia and herzegovina phone number material generation tactics is leveraging personalized video content. We create tailored video messages based on specific pain points or challenges a prospect is facing. It‘s not just about sending a generic promo — it’s about showing that we understand their unique needs.
“These personalized videos are then embedded in emails or used as landing page content. Adding a clickable call-to-action at the end, like scheduling a demo or downloading a valuable resource, boosts engagement like nothing else. The human touch combined with targeted messaging has consistently driven better conversion rates for us.”
13. Create a valuable course or guide.
A well-developed course or guide is like gaining access to a real class — for free. For busy marketers, this type of offer can prove to be incredibly valuable.
Pro tip: This approach tends to work well for in-depth topics. You can create an email course, host a course on your platform, or create a downloadable guide for visitors to read. HubSpot offers tons of free courses and downloadable guides like Introduction to Lead Generation.
screenshot of HubSpot’s Introduction to Lead Generation offer
These courses and guides help people with different content consumption styles get the same valuable information that's on the blog, and it helps HubSpot generate new leads to engage with over email.