Thought Leadership Content
Posted: Sun Jan 19, 2025 8:28 am
Now, I’ll show your powerful types of content for thought leadership and what results they yield for creators and companies alike.
Thought leadership content comes in all shapes and sizes — media contributions, talks at events, webinars, blogs, podcasts, guest posts, ebooks, videos, and social media. It’s a long game, so creating and sharing this kind of content takes time and consistency.
So, how do you come up with content ideas to talk or write about?
Considering that 47% of respondents from Brightail Research engage with 3-5 pieces of content before speaking to a salesperson, it’s clear these pieces need to be high-quality.
Or as Richard Tiland from New Evolution Video says: “Content needs to be new, fresh, original, disruptive, educational, and thought-provoking.”
You'll also want to keep in mind industry news. Is there anything pressing going on? Are there any issues being discussed in your field? If so, address those and forecast the future of your industry.
Additionally, you can‘t go wrong with articles using belize phone number material formats like tips, how-tos, or best practices. Just ensure you’re producing long-form, educational content that your audience wants to read.
Books
Books are some of the best tools for thought leadership. They’re like a direct line to someone’s brain, where they lay out their ideas, strategies, and lessons. Can you imagine becoming a published or selling author?
Books give you insane credibility. They show you’re serious about your expertise.
One of the best reads for a bootstrapped company that bet on thought leadership marketing? The $150M Secret.
Thought leadership content comes in all shapes and sizes — media contributions, talks at events, webinars, blogs, podcasts, guest posts, ebooks, videos, and social media. It’s a long game, so creating and sharing this kind of content takes time and consistency.
So, how do you come up with content ideas to talk or write about?
Considering that 47% of respondents from Brightail Research engage with 3-5 pieces of content before speaking to a salesperson, it’s clear these pieces need to be high-quality.
Or as Richard Tiland from New Evolution Video says: “Content needs to be new, fresh, original, disruptive, educational, and thought-provoking.”
You'll also want to keep in mind industry news. Is there anything pressing going on? Are there any issues being discussed in your field? If so, address those and forecast the future of your industry.
Additionally, you can‘t go wrong with articles using belize phone number material formats like tips, how-tos, or best practices. Just ensure you’re producing long-form, educational content that your audience wants to read.
Books
Books are some of the best tools for thought leadership. They’re like a direct line to someone’s brain, where they lay out their ideas, strategies, and lessons. Can you imagine becoming a published or selling author?
Books give you insane credibility. They show you’re serious about your expertise.
One of the best reads for a bootstrapped company that bet on thought leadership marketing? The $150M Secret.