In addition to optimizing your content with keywords and internal

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User Intent
User intent refers to the motivation or purpose behind a user's search query. It’s about figuring out what they really want to discover when typing something into a search engine.

There are generally four types of user intent:

Informational intent describes people seeking information or answers to questions. These users are looking for definitions, explanations, how-to guides, or research materials.
Navigational intent is when a user searches for a specific website or brand. They already know what they want to find and are using a search engine to navigate to a particular webpage.
Transactional intent describes a user who’s ready to take action, like making a purchase, subscribing to a service, or booking an appointment.
Commercial intent describes somebody researching products or services with the intent to buy something later. They are comparing products, reading reviews, and looking for the best deals before making a decision.
By understanding user intent, you can create content that aligns with what people are looking for and boost your chances of appearing in search results. Each industry and niche also changes your user intent.

For example, SEO for lawyers will be very different austria phone number material compared to SEO for marketers. It's all about giving people what they need and providing a good search experience.

Readability
Writing for SEO isn’t just about what you write. It’s also about how you write. It isn’t enough to simply drop some keywords into your blog posts and call it a day. You also need to consider your readers’ experience.

This is where readability comes in.

Readability is all about striking the right balance between optimizing for search engines and ensuring that your content is enjoyable and valuable to human readers.

links, you’ll want to focus on user experience. Write in a way that’s reader-friendly, using clear and concise language and avoiding jargon. You’ll also want to use headings and make your content more scannable (more on that below).