Google+ important in 2014
Posted: Sun Jan 19, 2025 7:13 am
Social media play an important role in the marketing mix of B2B organizations. More and more entrepreneurs see the opportunities and possibilities of these platforms. But do they also use these channels strategically? And for what purpose are they active on Twitter or Facebook? You can read the answers today in the Infographic Day series .
Lots of ad hoc, little strategy
Website B2B Marketing recently published the Social Media georgia mobile phone number list Benchmarking Report , in collaboration with Circle Research. The study is about trends and activities in the field of social media by B2B organizations. They processed a summary of the results in the infographic below. It shows that only 38 percent of B2B entrepreneurs have a strategy for social media (in 2011 this percentage was 25 percent). The vast majority works ad hoc when it comes to social media.
Despite the fact that strategic deployment is lagging behind in many organizations, entrepreneurs do see the need for social media: 47 percent consider social media to be important resources. One in ten calls social media 'critical'. The most popular social media platform for B2B companies is Twitter (85 percent), followed by LinkedIn (82 percent), YouTube (77 percent) and Facebook (71 percent). Respondents expect to use Google+ more often in the coming year .
Lots of ad hoc, little strategy
Website B2B Marketing recently published the Social Media georgia mobile phone number list Benchmarking Report , in collaboration with Circle Research. The study is about trends and activities in the field of social media by B2B organizations. They processed a summary of the results in the infographic below. It shows that only 38 percent of B2B entrepreneurs have a strategy for social media (in 2011 this percentage was 25 percent). The vast majority works ad hoc when it comes to social media.
Despite the fact that strategic deployment is lagging behind in many organizations, entrepreneurs do see the need for social media: 47 percent consider social media to be important resources. One in ten calls social media 'critical'. The most popular social media platform for B2B companies is Twitter (85 percent), followed by LinkedIn (82 percent), YouTube (77 percent) and Facebook (71 percent). Respondents expect to use Google+ more often in the coming year .