As you add each piece of content to your content hub,
Posted: Sun Jan 19, 2025 7:02 am
Create a Structure to Please Users
Since user experience is a high priority, you should design your content hub so that it’s easy to understand and navigate, and for people to find what they’re looking for.
Depending on the complexity of your structure, you may want to take advantage of mind mapping software to see how it all comes together.
4. Decide on Content Marketing Technology Support
Creating your content hub takes effort and coordination from production to publishing to promotion.
This process can be made easier with the use of content marketing technology.
5. Determine Content Types
You will have to decide what types of content to include in your hub.
These can include blog posts, articles, images, explainer videos, podcasts, webinars, courses, or tools. Which types of content do your visitors use the most?
6. Add Interlinking
ensure that it contains the relevant internal Венесуэла WhatsApp Материал links to the rest of the hub.
Minimally, topic pages should link to subtopic pages and vice versa. But you can also link to other related subtopics.
7. Add Conversion and CTA
You should add a conversion event or CTA to each piece of content appropriate for its position in the marketing funnel.
If users are just starting out, an appropriate CTA would be to opt-in to your email list. The same visitor may be interested in a webinar or demo later on.
8. Promote Your Content Hub
Once the content hub is in place, the work isn’t done. You need to invite people to experience it.
You can use multiple marketing channels to promote the main hubpage and/or subpages.
Any marketing method that is already popular with your existing customers can help promote traffic to your new content hub.
Since user experience is a high priority, you should design your content hub so that it’s easy to understand and navigate, and for people to find what they’re looking for.
Depending on the complexity of your structure, you may want to take advantage of mind mapping software to see how it all comes together.
4. Decide on Content Marketing Technology Support
Creating your content hub takes effort and coordination from production to publishing to promotion.
This process can be made easier with the use of content marketing technology.
5. Determine Content Types
You will have to decide what types of content to include in your hub.
These can include blog posts, articles, images, explainer videos, podcasts, webinars, courses, or tools. Which types of content do your visitors use the most?
6. Add Interlinking
ensure that it contains the relevant internal Венесуэла WhatsApp Материал links to the rest of the hub.
Minimally, topic pages should link to subtopic pages and vice versa. But you can also link to other related subtopics.
7. Add Conversion and CTA
You should add a conversion event or CTA to each piece of content appropriate for its position in the marketing funnel.
If users are just starting out, an appropriate CTA would be to opt-in to your email list. The same visitor may be interested in a webinar or demo later on.
8. Promote Your Content Hub
Once the content hub is in place, the work isn’t done. You need to invite people to experience it.
You can use multiple marketing channels to promote the main hubpage and/or subpages.
Any marketing method that is already popular with your existing customers can help promote traffic to your new content hub.