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Google Ads opens its form extensions for Search, Video and Discovery campaigns

Posted: Sun Jan 19, 2025 7:01 am
by Abdur14
By Dalí Veliz
Marketing4eCommerce Editor
DFor several years, Google has been working on implementing form extensions in its advertising campaigns, to facilitate the acquisition of potential customers. In 2020, the technology giant implemented this modality, already present in its search engine, in its advertising on YouTube.


On Wednesday, February 10, in an announcement made by Katerina Daveynis & Saranath Raghavan, product managers for Google Ads, they announced their latest update in this area . According to them, in order to generate a higher conversion rate, potential customers will now have access to a form through the title of the search ad.

The customer will also not need to browse the website, as they hong kong business email database can send their data from the search engine by simply filling out the form. This would save the customer's browsing time, while achieving a more direct reach over the truly interested public.

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How form extensions work and what benefits they offer


As we have mentioned, the main benefit of this type of campaign would be to boost sales by attracting potential customers . On the other hand, the practicality of its reach, by not having to leave the search engine, will allow to awaken greater interest in the target audience.