3. Determine details like messaging, channels, and SOPs.
Posted: Sun Jan 19, 2025 6:59 am
Lean on the benefits this will offer customers (and those prospects sales wants to close). It’s not about making marketing better; it’s about how marketing can make everybody better.
After convincing sales, consider other customer-facing departments like customer support or product development and design. Invite teams who influence how customers experience your company’s product or service.
With buy-in on the plan’s goals and high-level strategy, you can then develop the details to bulk up your holistic marketing approach.
Within your plan, establish:
Goals, objectives, and metrics.
Core customer-centric messaging.
Brand voice, tone, and style guides.
Channels to use to manage customer relationships.
Standard operating procedures (SOPs) on armenia phone number material how to run holistic marketing campaigns.
Clear lines of accountability and authority (consider building a RASCI matrix).
Pro tip: Make sure your messaging reflects your authentic voice. Customers can sniff out a phony. Social content marketing firm Stackla reports that “88% of consumers say authenticity is important when deciding which brands they like and support.”
Provide enough details so that your non-marketing peers can embrace marketing’s principles and act accordingly. For instance, user- or employee-generated content can be especially valuable in providing the authenticity customers crave.
A clear guide can help employees produce great content — and help you avoid mishaps like Chick-fil-A’s treatment of its employee whose food videos went viral on TikTok.
4. Monitor metrics and adjust.
Remember, a holistic marketing strategy touches upon more than a traditional strategy does. Accordingly, you’ll need to track more than the typical sets of metrics. Additional KPIs worth tracking include:
After convincing sales, consider other customer-facing departments like customer support or product development and design. Invite teams who influence how customers experience your company’s product or service.
With buy-in on the plan’s goals and high-level strategy, you can then develop the details to bulk up your holistic marketing approach.
Within your plan, establish:
Goals, objectives, and metrics.
Core customer-centric messaging.
Brand voice, tone, and style guides.
Channels to use to manage customer relationships.
Standard operating procedures (SOPs) on armenia phone number material how to run holistic marketing campaigns.
Clear lines of accountability and authority (consider building a RASCI matrix).
Pro tip: Make sure your messaging reflects your authentic voice. Customers can sniff out a phony. Social content marketing firm Stackla reports that “88% of consumers say authenticity is important when deciding which brands they like and support.”
Provide enough details so that your non-marketing peers can embrace marketing’s principles and act accordingly. For instance, user- or employee-generated content can be especially valuable in providing the authenticity customers crave.
A clear guide can help employees produce great content — and help you avoid mishaps like Chick-fil-A’s treatment of its employee whose food videos went viral on TikTok.
4. Monitor metrics and adjust.
Remember, a holistic marketing strategy touches upon more than a traditional strategy does. Accordingly, you’ll need to track more than the typical sets of metrics. Additional KPIs worth tracking include: