Comparison between HubSpot CRM and Salesforce CRM
Posted: Sun Jan 19, 2025 6:29 am
To make the comparison between HubSpot and Salesforce we will base ourselves on the following criteria:
Interface
Integrations
Analysis and reports
Marketing and sales alignment
Technical support and service
Price
2.1 Interface
Both have a similar structure to navigate between accounts, contacts, deals and reports through a menu at the top of the screen.
The big difference is found in the user experience and usability.
When it comes to Salesforce , with so many features and customization options, new zealand email list the organization of the areas and buttons on the screen can become cumbersome. In many cases, the intervention of a professional trained in Salesforce is necessary for the start-up and implementation of all its modules.
The greater the complexity, the higher the cost of implementation, maintenance and training.
Many companies admit to using only 20% of their available features. They quickly encounter problems with their structure and the state of their data.
Many users consider Salesforce to be an overly complex tool with an unintuitive interface.
The best thing about Salesforce? It is able to offer very detailed reports, adapting to the needs of the company itself. We could say that although it requires much more technological knowledge, its possibilities are enormous.
Hubspot, on the other hand, is best known for creating one of the most intuitive and easy-to-navigate customer management softwares.
Through a simple design and features explained step by step, any department manager can configure the tool. This feature increases the productivity of sales teams, due to their quick adaptation to the software and all the features it presents to save time and effort in their daily tasks.
In addition, we must highlight its automation module, the preferred one for Marketing teams and in which it is already a leader.
HubSpot is easy to navigate, intuitive, and cleanly designed.
Both have a SaaS deployment and operate via the web with Cloud servers. They also have applications for iOS and Android.
Hubspot CRM
2.2 Integrations
Salesforce has integrations with other systems such as SAP, Oracle, Gmail, Microsoft Dynamics, Netsuite, among others. HubSpot also has very attractive integrations, mainly in email marketing services, websites, surveys, webinars, etc. as well as with other ERP systems.
In comparison, Salesforce has more native integrations. It is more powerful and allows you to develop additional tools . We say that it is designed to meet the challenges of large companies because these processes require high technical knowledge . To develop your own integrations, you will need to have a specialized developer.
Hubspot has a Custom Objects tool , where we can integrate the tools without the need for a developer. On the other hand, it has a large library of integrations and software for sales, marketing and services teams. This library is expanded every year and you can find well-known applications such as: Facebook ads, Zapier, Vidyard, Magento, Microsoft Dynamics, Zoom, WordPress ...
In any case, HubSpot and Salesforce allow joint integration , which allows you to get the most out of both marketing and sales.
See:
Inbound Sales: What it is and how it will help you boost your sales
2.3 Analysis and reporting
The important thing about this point is to obtain a historical view of our contacts in order to be able to take commercial actions and predict what we can or cannot sell to the contact.
Salesforce concentrates its reports on three key points where we can see detailed contact information, graphs of our sales status and the sales funnel . It offers very specific reports and the big difference in terms of Hubspot reports is its level of customization regarding the sales processes configured in the tool.
HubSpot has the complete history of contacts and deals , and if we combine the CRM with the marketing and services suite we will have very valuable information to make decisions. In addition, it is very easy to use, unlike the complexity of Salesforce. One of its greatest advantages is that we can quickly delve into specific contacts. Know when, what and how they have entered our CRM and track their web behavior.
Both options allow us to create customized dashboards with specific reports to analyze each of our business areas; web traffic, conversion, commercial performance, pipeline management or commercial process through funnels...
build dashboards
Display Reports in HubSpot
2.4 Marketing and sales alignment
Nowadays, most CRMs work with marketing automation systems . In the case of HubSpot, their strength and where they started was in the marketing area, so it is very well developed.
This is a great strength of HubSpot , as you can align the data generated by marketing with that of sales and vice versa. A great tool for Smarketing strategies . This information flows through a funnel in a fully integrated way, streamlining contact management. Hubspot unifies, in a single, easy-to-use tool, all the power of marketing automation and the integration of B2B marketing and sales data.
You may be interested in:
What is Smarketing and what are the benefits for your B2B company?
Here is the latest Gartner® 2021 Magic Quadrant™, where HubSpot has been positioned as a leader in B2B marketing automation platforms.
.
HubSpot allows marketing and sales to work with the same information.
2.5 Technical support and service
Every job application must have an educational and support environment that can provide the necessary help when we encounter any problems.
Salesforce has commercial support for users in Spanish and provides personalized advice to customers and its technical support is of very good quality. However, the documentation is not intuitive, so many users have created documents and tutorials in an unofficial manner.
On the other hand, HubSpot makes a significant commitment to its customers' learning, with the HubSpot Academy, where we can find specific courses both for using the tool and for carrying out strategic actions. Its support is very good, providing service via email or telephone. In addition, on the platform itself you have an online chat and immediate technical assistance to whom you can ask any questions about the use of its modules or possible errors.
Interface
Integrations
Analysis and reports
Marketing and sales alignment
Technical support and service
Price
2.1 Interface
Both have a similar structure to navigate between accounts, contacts, deals and reports through a menu at the top of the screen.
The big difference is found in the user experience and usability.
When it comes to Salesforce , with so many features and customization options, new zealand email list the organization of the areas and buttons on the screen can become cumbersome. In many cases, the intervention of a professional trained in Salesforce is necessary for the start-up and implementation of all its modules.
The greater the complexity, the higher the cost of implementation, maintenance and training.
Many companies admit to using only 20% of their available features. They quickly encounter problems with their structure and the state of their data.
Many users consider Salesforce to be an overly complex tool with an unintuitive interface.
The best thing about Salesforce? It is able to offer very detailed reports, adapting to the needs of the company itself. We could say that although it requires much more technological knowledge, its possibilities are enormous.
Hubspot, on the other hand, is best known for creating one of the most intuitive and easy-to-navigate customer management softwares.
Through a simple design and features explained step by step, any department manager can configure the tool. This feature increases the productivity of sales teams, due to their quick adaptation to the software and all the features it presents to save time and effort in their daily tasks.
In addition, we must highlight its automation module, the preferred one for Marketing teams and in which it is already a leader.
HubSpot is easy to navigate, intuitive, and cleanly designed.
Both have a SaaS deployment and operate via the web with Cloud servers. They also have applications for iOS and Android.
Hubspot CRM
2.2 Integrations
Salesforce has integrations with other systems such as SAP, Oracle, Gmail, Microsoft Dynamics, Netsuite, among others. HubSpot also has very attractive integrations, mainly in email marketing services, websites, surveys, webinars, etc. as well as with other ERP systems.
In comparison, Salesforce has more native integrations. It is more powerful and allows you to develop additional tools . We say that it is designed to meet the challenges of large companies because these processes require high technical knowledge . To develop your own integrations, you will need to have a specialized developer.
Hubspot has a Custom Objects tool , where we can integrate the tools without the need for a developer. On the other hand, it has a large library of integrations and software for sales, marketing and services teams. This library is expanded every year and you can find well-known applications such as: Facebook ads, Zapier, Vidyard, Magento, Microsoft Dynamics, Zoom, WordPress ...
In any case, HubSpot and Salesforce allow joint integration , which allows you to get the most out of both marketing and sales.
See:
Inbound Sales: What it is and how it will help you boost your sales
2.3 Analysis and reporting
The important thing about this point is to obtain a historical view of our contacts in order to be able to take commercial actions and predict what we can or cannot sell to the contact.
Salesforce concentrates its reports on three key points where we can see detailed contact information, graphs of our sales status and the sales funnel . It offers very specific reports and the big difference in terms of Hubspot reports is its level of customization regarding the sales processes configured in the tool.
HubSpot has the complete history of contacts and deals , and if we combine the CRM with the marketing and services suite we will have very valuable information to make decisions. In addition, it is very easy to use, unlike the complexity of Salesforce. One of its greatest advantages is that we can quickly delve into specific contacts. Know when, what and how they have entered our CRM and track their web behavior.
Both options allow us to create customized dashboards with specific reports to analyze each of our business areas; web traffic, conversion, commercial performance, pipeline management or commercial process through funnels...
build dashboards
Display Reports in HubSpot
2.4 Marketing and sales alignment
Nowadays, most CRMs work with marketing automation systems . In the case of HubSpot, their strength and where they started was in the marketing area, so it is very well developed.
This is a great strength of HubSpot , as you can align the data generated by marketing with that of sales and vice versa. A great tool for Smarketing strategies . This information flows through a funnel in a fully integrated way, streamlining contact management. Hubspot unifies, in a single, easy-to-use tool, all the power of marketing automation and the integration of B2B marketing and sales data.
You may be interested in:
What is Smarketing and what are the benefits for your B2B company?
Here is the latest Gartner® 2021 Magic Quadrant™, where HubSpot has been positioned as a leader in B2B marketing automation platforms.
.
HubSpot allows marketing and sales to work with the same information.
2.5 Technical support and service
Every job application must have an educational and support environment that can provide the necessary help when we encounter any problems.
Salesforce has commercial support for users in Spanish and provides personalized advice to customers and its technical support is of very good quality. However, the documentation is not intuitive, so many users have created documents and tutorials in an unofficial manner.
On the other hand, HubSpot makes a significant commitment to its customers' learning, with the HubSpot Academy, where we can find specific courses both for using the tool and for carrying out strategic actions. Its support is very good, providing service via email or telephone. In addition, on the platform itself you have an online chat and immediate technical assistance to whom you can ask any questions about the use of its modules or possible errors.