Organic search is the largest source of long-term website traffic.
Posted: Sun Jan 19, 2025 6:25 am
Michael Brenner, in the introduction to his article “ Organic Search Traffic: One of the Best Reasons for Content Marketing ,” says that only one channel will satisfy all the reasons you’ll ever have for distributing and promoting your content. It’s organic search . While things are constantly changing in the SEO world, the benefits of organic search for achieving your content marketing goals haven’t changed. Let’s take inspiration from Brenner’s article and list some of them here:
1. Organic search traffic is an excellent key indicator of content marketing performance.
Consider your content marketing goals. According suriname email list to a 2012 Content Marketing Institute (CMI) B2B Content Marketing Benchmarking Study, respondents cited brand awareness, customer acquisition, lead generation, customer retention, website traffic, engagement, and thought leadership (building authority in the industry).
Little has changed in 2022. More than 50% of marketers say their goals include creating brand awareness, building credibility, educating their audience, building loyalty with existing clients, and acquiring new customers.
According to a 2019 study by BrightEdge, 53% of all tracked website traffic comes from organic search , an increase of two percentage points from the 2014 study.
1. Organic search traffic is an excellent key indicator of content marketing performance.
Consider your content marketing goals. According suriname email list to a 2012 Content Marketing Institute (CMI) B2B Content Marketing Benchmarking Study, respondents cited brand awareness, customer acquisition, lead generation, customer retention, website traffic, engagement, and thought leadership (building authority in the industry).
Little has changed in 2022. More than 50% of marketers say their goals include creating brand awareness, building credibility, educating their audience, building loyalty with existing clients, and acquiring new customers.
According to a 2019 study by BrightEdge, 53% of all tracked website traffic comes from organic search , an increase of two percentage points from the 2014 study.