Many CEOs and Marketing Directors of B2B companies in the industrial sector have heard of Inbound Marketing, but either they are still unaware of what it is, or they have not yet applied this methodology to their company. And why is this happening?
The main reason is that B2B companies in the technology and industrial sectors still base their marketing strategy on traditional techniques and actions . The digitalization of B2B companies opens the door to new ways of doing marketing in the digital environment, where Inbound Marketing is a methodology that can make your contacts, sales and billing grow exponentially.
And although the percentage of fully digitalised B2B companies is low, more and more companies are taking the reins of digital transformation every day. And not only that; some choose to develop an Inbound Marketing philippines email list methodology from the root of their digital marketing strategy. Here are three examples!
3 examples of B2B companies that succeed with Inbound Marketing
Do you know what Inbound Marketing is?
Inbound Marketing is one of the main services for B2B companies that we offer at Connext Marketing B2B . We are experts in the study, planning and development of this strategy that, when applied correctly in B2B companies, is capable of achieving excellent results.
Flywheel representative of Inbound Marketing
What does this strategy consist of?
Basically, it's about attracting customers to your company . There is a concept in marketing, “Buyer Journey”, which is the path that your ideal customer takes to buy your product or service.
With Inbound Marketing, you accompany the client in each and every stage they go through until they become your client. In this way, we reduce expenses and sales efforts, optimize processes, align marketing and sales departments, and make them more effective.
And how does it work?
It's not magic, it's not luck. It's strategy. It's finding your client at the right time and in the right place. And to do this, we carry out an extensive study of your ideal client (Buyer Persona) to find out what interests them, what pages, blogs or social networks they browse and how they like to receive information (among other things).
Unlike traditional marketing, such as events at trade shows, an Inbound Marketing strategy in the digital environment is completely measurable. We can know the ROI (return on your investment) and the increase in income in your company. The only thing you need to be clear about is that it is a strategy that gives results in the medium term, starting from 6 months on average.