Cotton doesn’t lie. This, along with “you wipe it off and I’ll wipe it off” and “look, compare and if you find something better, buy it” , is one of the most successful advertising claims in history. As many of you reading this were born after 1990 and may have heard the phrase but don’t know where it comes from, here is the old video (the years are unforgiving in advertising) of the Tenn TV spot with bioalcohol, which who knows what that bioalcohol thing was, but which sold like hotcakes thanks to the butler and his legendary phrase. The dialogues are not to be missed:
-There's still dirt!
-And grandma is turning 80! (As if that had anything to do with it)
SPOT TENN BUTLER COTTON DOESN'T LIE
Oh, those were the days...
I encourage you to give your eCommerce website a once el salvador business email database over to check if everything is as it should be. Let's get down to business.
Test 1: Privacy Policy
If I have to choose a litmus test that defines the professionalism with which an eCommerce website is run, I'll stick with this one. It's the first thing I look at when I analyze an online store and I assure you that most of the ones I've seen don't pass this test. I find it mind-boggling that anyone who is dedicated to developing eCommerce websites doesn't know that the Organic Law 15/99 on Data Protection (LOPD) has not been in force since 2018. I can understand that this part is not updated due to carelessness on a website created before that date, but that on websites created less than two years ago, reference is still being made for data protection to a repealed law seems like a joke to me, honestly.