Tips for selling more in e-commerce
Posted: Sun Jan 19, 2025 5:11 am
The market is becoming increasingly digital. Therefore, migrating from the physical environment to the online environment is no longer a differentiator but a necessity for many businesses. Companies that want to sell more in e-commerce are already implementing changes and improvements to enhance the customer experience.
This means that you need to be constantly transforming to keep up with changes in consumer behavior and consumption patterns. This way, your company can adapt and use the best tools on the market.
For this reason, we have prepared this post to present the best ways to boost your e-commerce sales. Let’s go!
1. Optimize your website
Online, the gateway to your business is your website. Therefore, it needs to be user-friendly and ready for the customer to navigate easily.
If you are running a promotion, make this very clear to users what kind of benefit can you get from iran phone numbers by using eye-catching pop-ups that convey the message. It is not recommended to saturate your page with too many of them, but one or two to indicate different actions has a positive impact on conversion.
It is important to adapt your website to mobile devices, that is, to offer your customers the possibility of browsing your online store using their smartphones. Nowadays, e-commerce purchases can be made using this method. Therefore, not offering this option means you lose potential sales.
The catalog is another point of attention in your e-commerce. This is because it functions as an online showcase for your products and requires care. Therefore, invest more time organizing your catalog to ensure that nothing is left out.
Additionally, invest in very complete descriptions of each of the items sold and high-quality photos . And be sure to include updated prices for products or services and segment items into categories that are displayed on the first page of your website. This will make it easier for users to find what they are looking for.
2. Use multiple channels
Using multiple channels to communicate with your customers is already a market requirement to meet their expectations. This is because each consumer's preferences are different.
Some people prefer closer contact and want to speak to an attendant on the phone, while others are more independent and practical, preferring to resolve their queries simply by answering the most frequently asked questions.
Therefore, offer different options to users and ensure a smooth experience on each channel. After all, there is no point in a customer starting a conversation with your company on their preferred channel, such as WhatsApp, and then trying to continue talking to an agent over the phone and having to start the service from scratch.
Furthermore, on your website, customers need to easily find the channels through which they can contact your company to ask questions about products and services, make a complaint or make a suggestion. Therefore, make it very clear on your website how users can communicate. Ideally, they should click on the channel icon and be able to speak directly to your company, whether by email, WhatsApp, phone or chat.
3. Make a marketing plan
Marketing actions are essential for your business to sell more in e-commerce. Here, you need to make it clear to the customer what promotions are currently on and the benefits they will receive when purchasing from your company.
Therefore, use social media and email marketing strategies to promote your products. Social media also serves as a showcase for what you sell and is present in consumers’ daily lives. Take advantage of this space to build your brand name and send customers to your website .
SEO (Search Engine Optimization) techniques to rank on Google are also welcome in this scenario. Do keyword research on the following sites to discover trends and possibilities for action:
Google Trends ;
Answer The Public ;
Ubersuggest ;
Google Ads.
4. Have excellent service
We’ve already seen the importance of offering different contact channels to your customers and making them accessible on your website. Now, let’s talk about the importance of offering excellent customer service so you can sell more in e-commerce.
Good service solves customers' problems quickly and often exceeds their expectations when they contacted your company. However, to achieve this level of service excellence, you need to train your team and guide them to truly care for consumers.
Some practices in this regard involve:
do not leave the customer without an answer;
listen to the customer with patience and sympathy;
understand the consumer scenario and seek the best solution to their problem;
do not abandon the customer after the sale;
seek connection with the consumer.
Personalization and loyalty strategies also come into play in customer service actions, such as offering a discount coupon on the first sale or special payment conditions for existing customers.
5. Provide an optimized experience
Optimized experience and excellent service go hand in hand. Here, it is essential to monitor and understand the consumer's journey and facilitate the purchase, making the process more fluid and frictionless.
In this case, it is worth sending emails offering promotions based on the customer's journey on your website, such as in cases of abandoned carts, or sending a message offering help to those who have not yet paid their bill, for example. All points of the journey need to be considered, from the moment before the sale to the moment after.
Here, it is also necessary to measure the level of customer satisfaction to understand whether the strategies adopted are working. One way to do this is by using the NPS metric, which asks your customer how likely they are to recommend your business to their acquaintances.
6. Ensure ease of purchase
Ease of purchase is one of the most important factors for conversion on your website. In this case, it includes:
the payment methods offered;
the freight;
the delivery time.
If the customer chooses some products, but the order will take a long time to arrive at their home or the shipping cost is very high, this may make them give up on the purchase and look for better conditions.
Of course, you shouldn’t promise a deadline that you can’t meet, because that can have an even greater negative impact on the customer experience. Likewise, you shouldn’t offer shipping that leaves your business at a loss.
Information must be presented from the first moment the customer comes into contact with your products and services. Make it clear to them how much shipping costs and when it will be delivered. If the consumer only finds out this information when they close the cart, they may become quite irritated, having wasted time choosing items that they may not receive.
7. Offer good payment methods
Having good payment methods is important to increase sales in e-commerce. In addition, it is important to make checkout easier. Options such as “buy with one click” increase conversion rates because they reduce friction points until the customer completes the purchase.
Offering different payment methods is also a recommended practice to sell more on your e-commerce site . This involves options such as:
ticket;
payment links;
payment on two cards;
most common debit and credit options.
Ideally, your website should save customer information (with their permission, of course!) for future purchases. This will make the process even faster. This is also a way to build customer loyalty, because they know they don't have to enter all their personal information again to make a purchase, as they would have to do on a website where they've never bought anything.
8. Invest in technology tools
To optimize your e-commerce, you need to pay attention to several points, as we have seen throughout this article. But that doesn't mean the process has to be complicated. To facilitate your operations, you can rely on several available technological systems, such as a CRM or sales software.
The important thing is that the chosen systems can be integrated and that all information is centralized in a single place. This way, you have easy access to your customers' data and their purchasing behavior on your sales platform.
This will increase the effectiveness of your e-commerce and increase conversions on your website. Chatbots are also an important resource for facilitating customer service and helping consumers with their experience. Therefore, it is worth setting up this tool to clarify some of your audience's doubts and optimize communication.
9. Use digital marketing
Selling online requires specific knowledge of the digital market. Unlike traditional advertising strategies, this market requires closer and more friendly contact. Therefore, investing in advertising through rich content is an excellent way to guide and qualify the audience.
Part of a good marketing strategy requires that you know your consumer, that is, your persona . By understanding more about them, you can develop appropriate communication, create products that solve their problems and develop a service focused on their needs.
This type of care helps to boost sales and also helps to explore markets through the internet. Using the possibility of selling to the whole of Brazil allows you to protect yourself in a small niche and differentiate yourself through customer service. This allows you to charge a good price and also avoid strong competition.
10. Use marketplaces
For those who need to make their business better known, using the marketplace is an excellent alternative to boost sales. Currently, there are several opportunities such as Magazine Luiza, Americanas, Submarino, Mercado Livre and Amazon, for example.
Since a marketplace is a website with multiple stores, you just need to differentiate yourself from this type of direct competitor. This way, you can capture customers in this environment and bring them to your website for future purchases.
Achieving this type of loyalty means that your store will adopt a strategy to attract customers in this large market and, subsequently, retain these consumers through your own purchasing channel.
For this feature to be effective, some care is necessary. Investing in good photos and descriptions is the first step to winning over consumers. In addition, it is important to provide good customer service through the comments section and to clarify the audience's main questions.
11. Invest in paid media
Paid advertising is still little explored by e-commerces. This means that it has a low cost compared to traditional advertising strategies. Contrary to what many people believe, paid traffic is not a substitute for organic traffic . In fact, these strategies are complementary to solid long-term planning.
While social media work is associated with a long-lasting connection with the audience, traffic work refers to strategies focused on the short term. Whether to promote promotions or to attract new customers, this type of resource is especially useful for attracting people and converting sales.
Paid traffic campaigns can be created by a traffic manager or someone who knows a little about Google Ads or Facebook Ads. By using these tools, you can advertise to people who match your ideal customer profile , making sales even more likely.
12. Invest in social media
Nowadays, it is rare to find someone who does not use any social media. Therefore, a good way to sell more in e-commerce is to invest in good marketing strategies using these media.
For example, you can create quality content teaching how the products you sell can solve a problem for your target audience. Or, you can advertise promotions to increase your conversion rate. Another good way to use social media is to serve your customers and build closer relationships.
For example, you can open question boxes on Instagram to answer questions consumers have about e-commerce. This way, you can increase engagement and improve your business results. So, be sure to take advantage of the full potential of these tools to make even more profit.
13. Value organic traffic
It is common for people to search for a solution through Google or other search engines. Therefore, having good strategies to reach these customers is also an excellent way to improve your results and sell more in e-commerce.
To do this, you need to invest in good SEO (Search Engine Optimization) techniques . This feature allows you to position your website at the top of Google. This increases the number of visits to your e-commerce site and, consequently, your sales also tend to increase.
14. Take advantage of special dates
Holidays are an excellent opportunity to increase sales in any niche. They are spread throughout the year and, as such, you can take advantage of them to ensure revenue and improve your cash flow.
However, you need to understand how to take advantage of these dates to boost your sales. For example, it's worth theming your website to make it more attractive and, in this way, attract the attention of your customers and optimize your profits.
You can also run promotional campaigns, investing in a good product mix and strategies such as upselling and cross-selling. Through good actions, it becomes easier to reap the benefits of these celebratory events and, in this way, ensure the sustainability of your company in the long term.
So, be sure to take advantage of our tips to sell more in e-commerce. Through them, you can increase cash inflow, optimize your working capital and, consequently, take more actions that will help your company increase profits.
This means that you need to be constantly transforming to keep up with changes in consumer behavior and consumption patterns. This way, your company can adapt and use the best tools on the market.
For this reason, we have prepared this post to present the best ways to boost your e-commerce sales. Let’s go!
1. Optimize your website
Online, the gateway to your business is your website. Therefore, it needs to be user-friendly and ready for the customer to navigate easily.
If you are running a promotion, make this very clear to users what kind of benefit can you get from iran phone numbers by using eye-catching pop-ups that convey the message. It is not recommended to saturate your page with too many of them, but one or two to indicate different actions has a positive impact on conversion.
It is important to adapt your website to mobile devices, that is, to offer your customers the possibility of browsing your online store using their smartphones. Nowadays, e-commerce purchases can be made using this method. Therefore, not offering this option means you lose potential sales.
The catalog is another point of attention in your e-commerce. This is because it functions as an online showcase for your products and requires care. Therefore, invest more time organizing your catalog to ensure that nothing is left out.
Additionally, invest in very complete descriptions of each of the items sold and high-quality photos . And be sure to include updated prices for products or services and segment items into categories that are displayed on the first page of your website. This will make it easier for users to find what they are looking for.
2. Use multiple channels
Using multiple channels to communicate with your customers is already a market requirement to meet their expectations. This is because each consumer's preferences are different.
Some people prefer closer contact and want to speak to an attendant on the phone, while others are more independent and practical, preferring to resolve their queries simply by answering the most frequently asked questions.
Therefore, offer different options to users and ensure a smooth experience on each channel. After all, there is no point in a customer starting a conversation with your company on their preferred channel, such as WhatsApp, and then trying to continue talking to an agent over the phone and having to start the service from scratch.
Furthermore, on your website, customers need to easily find the channels through which they can contact your company to ask questions about products and services, make a complaint or make a suggestion. Therefore, make it very clear on your website how users can communicate. Ideally, they should click on the channel icon and be able to speak directly to your company, whether by email, WhatsApp, phone or chat.
3. Make a marketing plan
Marketing actions are essential for your business to sell more in e-commerce. Here, you need to make it clear to the customer what promotions are currently on and the benefits they will receive when purchasing from your company.
Therefore, use social media and email marketing strategies to promote your products. Social media also serves as a showcase for what you sell and is present in consumers’ daily lives. Take advantage of this space to build your brand name and send customers to your website .
SEO (Search Engine Optimization) techniques to rank on Google are also welcome in this scenario. Do keyword research on the following sites to discover trends and possibilities for action:
Google Trends ;
Answer The Public ;
Ubersuggest ;
Google Ads.
4. Have excellent service
We’ve already seen the importance of offering different contact channels to your customers and making them accessible on your website. Now, let’s talk about the importance of offering excellent customer service so you can sell more in e-commerce.
Good service solves customers' problems quickly and often exceeds their expectations when they contacted your company. However, to achieve this level of service excellence, you need to train your team and guide them to truly care for consumers.
Some practices in this regard involve:
do not leave the customer without an answer;
listen to the customer with patience and sympathy;
understand the consumer scenario and seek the best solution to their problem;
do not abandon the customer after the sale;
seek connection with the consumer.
Personalization and loyalty strategies also come into play in customer service actions, such as offering a discount coupon on the first sale or special payment conditions for existing customers.
5. Provide an optimized experience
Optimized experience and excellent service go hand in hand. Here, it is essential to monitor and understand the consumer's journey and facilitate the purchase, making the process more fluid and frictionless.
In this case, it is worth sending emails offering promotions based on the customer's journey on your website, such as in cases of abandoned carts, or sending a message offering help to those who have not yet paid their bill, for example. All points of the journey need to be considered, from the moment before the sale to the moment after.
Here, it is also necessary to measure the level of customer satisfaction to understand whether the strategies adopted are working. One way to do this is by using the NPS metric, which asks your customer how likely they are to recommend your business to their acquaintances.
6. Ensure ease of purchase
Ease of purchase is one of the most important factors for conversion on your website. In this case, it includes:
the payment methods offered;
the freight;
the delivery time.
If the customer chooses some products, but the order will take a long time to arrive at their home or the shipping cost is very high, this may make them give up on the purchase and look for better conditions.
Of course, you shouldn’t promise a deadline that you can’t meet, because that can have an even greater negative impact on the customer experience. Likewise, you shouldn’t offer shipping that leaves your business at a loss.
Information must be presented from the first moment the customer comes into contact with your products and services. Make it clear to them how much shipping costs and when it will be delivered. If the consumer only finds out this information when they close the cart, they may become quite irritated, having wasted time choosing items that they may not receive.
7. Offer good payment methods
Having good payment methods is important to increase sales in e-commerce. In addition, it is important to make checkout easier. Options such as “buy with one click” increase conversion rates because they reduce friction points until the customer completes the purchase.
Offering different payment methods is also a recommended practice to sell more on your e-commerce site . This involves options such as:
ticket;
payment links;
payment on two cards;
most common debit and credit options.
Ideally, your website should save customer information (with their permission, of course!) for future purchases. This will make the process even faster. This is also a way to build customer loyalty, because they know they don't have to enter all their personal information again to make a purchase, as they would have to do on a website where they've never bought anything.
8. Invest in technology tools
To optimize your e-commerce, you need to pay attention to several points, as we have seen throughout this article. But that doesn't mean the process has to be complicated. To facilitate your operations, you can rely on several available technological systems, such as a CRM or sales software.
The important thing is that the chosen systems can be integrated and that all information is centralized in a single place. This way, you have easy access to your customers' data and their purchasing behavior on your sales platform.
This will increase the effectiveness of your e-commerce and increase conversions on your website. Chatbots are also an important resource for facilitating customer service and helping consumers with their experience. Therefore, it is worth setting up this tool to clarify some of your audience's doubts and optimize communication.
9. Use digital marketing
Selling online requires specific knowledge of the digital market. Unlike traditional advertising strategies, this market requires closer and more friendly contact. Therefore, investing in advertising through rich content is an excellent way to guide and qualify the audience.
Part of a good marketing strategy requires that you know your consumer, that is, your persona . By understanding more about them, you can develop appropriate communication, create products that solve their problems and develop a service focused on their needs.
This type of care helps to boost sales and also helps to explore markets through the internet. Using the possibility of selling to the whole of Brazil allows you to protect yourself in a small niche and differentiate yourself through customer service. This allows you to charge a good price and also avoid strong competition.
10. Use marketplaces
For those who need to make their business better known, using the marketplace is an excellent alternative to boost sales. Currently, there are several opportunities such as Magazine Luiza, Americanas, Submarino, Mercado Livre and Amazon, for example.
Since a marketplace is a website with multiple stores, you just need to differentiate yourself from this type of direct competitor. This way, you can capture customers in this environment and bring them to your website for future purchases.
Achieving this type of loyalty means that your store will adopt a strategy to attract customers in this large market and, subsequently, retain these consumers through your own purchasing channel.
For this feature to be effective, some care is necessary. Investing in good photos and descriptions is the first step to winning over consumers. In addition, it is important to provide good customer service through the comments section and to clarify the audience's main questions.
11. Invest in paid media
Paid advertising is still little explored by e-commerces. This means that it has a low cost compared to traditional advertising strategies. Contrary to what many people believe, paid traffic is not a substitute for organic traffic . In fact, these strategies are complementary to solid long-term planning.
While social media work is associated with a long-lasting connection with the audience, traffic work refers to strategies focused on the short term. Whether to promote promotions or to attract new customers, this type of resource is especially useful for attracting people and converting sales.
Paid traffic campaigns can be created by a traffic manager or someone who knows a little about Google Ads or Facebook Ads. By using these tools, you can advertise to people who match your ideal customer profile , making sales even more likely.
12. Invest in social media
Nowadays, it is rare to find someone who does not use any social media. Therefore, a good way to sell more in e-commerce is to invest in good marketing strategies using these media.
For example, you can create quality content teaching how the products you sell can solve a problem for your target audience. Or, you can advertise promotions to increase your conversion rate. Another good way to use social media is to serve your customers and build closer relationships.
For example, you can open question boxes on Instagram to answer questions consumers have about e-commerce. This way, you can increase engagement and improve your business results. So, be sure to take advantage of the full potential of these tools to make even more profit.
13. Value organic traffic
It is common for people to search for a solution through Google or other search engines. Therefore, having good strategies to reach these customers is also an excellent way to improve your results and sell more in e-commerce.
To do this, you need to invest in good SEO (Search Engine Optimization) techniques . This feature allows you to position your website at the top of Google. This increases the number of visits to your e-commerce site and, consequently, your sales also tend to increase.
14. Take advantage of special dates
Holidays are an excellent opportunity to increase sales in any niche. They are spread throughout the year and, as such, you can take advantage of them to ensure revenue and improve your cash flow.
However, you need to understand how to take advantage of these dates to boost your sales. For example, it's worth theming your website to make it more attractive and, in this way, attract the attention of your customers and optimize your profits.
You can also run promotional campaigns, investing in a good product mix and strategies such as upselling and cross-selling. Through good actions, it becomes easier to reap the benefits of these celebratory events and, in this way, ensure the sustainability of your company in the long term.
So, be sure to take advantage of our tips to sell more in e-commerce. Through them, you can increase cash inflow, optimize your working capital and, consequently, take more actions that will help your company increase profits.