What do you actually want to say?
Posted: Sun Jan 19, 2025 5:10 am
Instagram is the new 'social media darling'. The square - somewhat nostalgic - images appeal to the imagination. And two-thirds of consumer brands are now active in the photo community. Instagram can be a good visible addition to your content strategy. When and why do you start with this form of visual communication? And how do you make it a success?
Of course it is tempting to start with Instagram right away. After all, it is new and hip. But as an organization that is not so wise. Images come to the viewer very directly. Instagram therefore immediately evokes a feeling about your brand, product or organization. You want to make sure that this is the right feeling. Therefore, first consider how you can use this medium switzerland mobile phone number data as part of your content strategy. Is the medium a good addition to what you want to say? And what do you actually want to say? The answer to this question is not: that our product is so good.
Visual identity
Before you place all kinds of images on the internet, you need to know what you ultimately want to achieve as an organization. For an organic coffee brand, for example, this could be: that people in Europe can enjoy delicious natural coffee and thus contribute to a sustainable future. Then choose to show the natural production process of the coffee. This emphasizes the authenticity and naturalness of the product, which immediately evokes the association of delicious and sustainable. Think of photos of the coffee plants, the people who pick the coffee berries by hand and the jute bags in which the coffee beans are transported. In this way, you also give visual meaning to the identity of your organization.
Of course it is tempting to start with Instagram right away. After all, it is new and hip. But as an organization that is not so wise. Images come to the viewer very directly. Instagram therefore immediately evokes a feeling about your brand, product or organization. You want to make sure that this is the right feeling. Therefore, first consider how you can use this medium switzerland mobile phone number data as part of your content strategy. Is the medium a good addition to what you want to say? And what do you actually want to say? The answer to this question is not: that our product is so good.
Visual identity
Before you place all kinds of images on the internet, you need to know what you ultimately want to achieve as an organization. For an organic coffee brand, for example, this could be: that people in Europe can enjoy delicious natural coffee and thus contribute to a sustainable future. Then choose to show the natural production process of the coffee. This emphasizes the authenticity and naturalness of the product, which immediately evokes the association of delicious and sustainable. Think of photos of the coffee plants, the people who pick the coffee berries by hand and the jute bags in which the coffee beans are transported. In this way, you also give visual meaning to the identity of your organization.