Expert tips for creating successful ads

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Social media is now one of the main ways to create successful ads and promote your business. And it’s no coincidence. The massive presence of consumers on digital platforms has made these places attractive for proposing contact with brands. To give you an idea, it is estimated that around 86% of Brazilians buy online , with 74% of them using social media to purchase products and services that interest them.

High demand means that apps are constantly improving their tools to facilitate consumption and help businesses boost their sales. In this sense, it is important for businesses to know how to use these mechanisms to improve their positioning and stand out in the market.

With this in mind, we spoke to Mayara Xavier , a Facebook expert, to discover the secrets of an efficient advertising strategy on this platform. Be sure to check out the expert's golden tips! Enjoy reading!

Why create good ads?
Social media is a means by which you can convey a message hong kong mobile phone number to your target audience. As we have seen, there is no doubt about the presence of users on this type of platform, which allows you to reach a vast group of consumers with different profiles, interests and needs.

In this sense, it is strategic that your business is present in this environment as part of your digital marketing actions. However, it is not enough to create profiles and wait for customers to look for your solutions.

You need to reach them. That’s why it’s important to create good ads so that your brand reaches the right person at the right time. Like other platforms, Facebook has a series of features that allow you to find your target audience on the network and offer your solutions.

This, of course, allows you to achieve your business goals, attract and retain new customers, and improve business results in the short and long term. The interesting thing is that, far from the complexity feared by many managers, the tool can be used by any administrator, even without experience.

How do social media ads work?
To access the platform's advertising system and create successful ads, you need to create a Facebook page or, if applicable, receive the advertiser role on an existing account. This way, you can use it to advertise on your own page or, as suggested, use the platform's resources to do so.

In this case, advertising can be customized according to the specific objectives of your business. For example, if your business goal is to generate new leads, you can gather information about the target audience that may be interested in the proposal so that the link reaches them.

You can also set new conversions, brand awareness, campaign promotion, and more as goals. Check out some of the types of ads your business can run:

page or website advertisement : the manager can use the platform to increase the visibility of their profile on networks, increasing the number of interactions and visits to their institutional page or website;
boosted publications : the administrator can also boost ads created on their own Facebook page, so that more people have access to the publication and view its value proposition;
call to action : in this case, the business can promote a call button, which the target audience can interact with in the specified way. The objective must be previously defined by marketing.
How to create ads
Below, you can check out tips for creating ads on social media and reaping all the benefits for your business. Before you do, it’s worth taking note of some preliminary recommendations to help you implement this strategy in the best way possible for your business:

read the tool manual : when advertising, be sure to check the Facebook manual or guide before using the tool. This way, you can make the most of the available resources;
have a defined budget : in addition to the goals, it is important to know how much the business can invest in advertising. This way, it is possible to define the best options on the platform;
Keep an eye on updates : Platforms are working to improve their advertising features. Therefore, it is worth keeping an eye on new settings to improve your strategy.