Value proposition: understand what it is and how to create yours
Posted: Sun Jan 19, 2025 5:10 am
What is your value proposition? This key question is very important and involves a concept that aims to make it clear to your customer how you can help them solve their pain points, highlighting what your business values are.
Although the value proposition is often summarized in a slogan or a few sentences on a corporate website, it is important to know that there is a lot of work involved in creating it. This task requires more in-depth research into your target audience, your business mission, and your brand personality.
Throughout this post, we will show you the conception of this concept, how to create a powerful value proposition and other equally pertinent information. Come read!
What is a value proposition?
In short, your business's value proposition should convey what germany mobile phone number is unique about it and what sets it apart from the competition. In practice, to make it tangible, you create a catchy title or slogan, a short sentence, and even a paragraph or set of bullet points that summarize your differentiators, showing how your brand can solve your customers' pain points. In addition, it can be accompanied by an image that complements the idea.
However, it is important to note that the value proposition goes far beyond this . It mobilizes:
the needs of the customers the business serves;
the explanation of how he solves these pains;
the functional benefits your business offers to customers;
the emotional benefits consumers have when using your product or service;
the main differentiating attributes of your business in relation to your competitors.
It is important, therefore, that the proposal conveys the central value that your product and/or service delivers to the public and that it is a clear, easily understandable message.
What are the fundamental elements when creating a value proposition?
There are a number of aspects that cannot be left out of your value proposition, as they allow you to engage customers and increase your sales. Check out what they are below!
Be clear
Clarity in the message you are conveying is essential for customers to understand how your solutions can generate well-being and quality of life for them. Therefore, be careful with this issue when creating your value proposition.
For example, when creating content related to your products or services, make it clear to the consumer how your business can generate value for them , through what you are offering.
Therefore, it is necessary that the proposal is very clear not only for your client, but also for your business as a whole, and that it is internalized by your employees. After all, it provides a guide for the actions and strategies defined within the business and that will contribute to the construction of your brand.
Pay attention to the language
For communication with customers to be clear and efficient, it is important to pay attention to the way you convey your brand image and to use appropriate language. In this sense, having a good knowledge of your target audience is essential.
For example, the way you communicate with younger consumers is different from the way you communicate with older people. Therefore, being careful with the language you use and the tone of your brand's voice is essential to reach your audience and demonstrate the value of the solutions you have developed for them.
Be transparent
Avoiding exaggeration to highlight your solutions is also a good idea when creating a value proposition. It is important to really show what the company is willing to do. Therefore, avoid misleading advertising and value transparency.
Be serious when building your value proposition and show the customer how your services or products can solve a specific problem they have . This will increase the chances of consumers trusting your business and starting to look for solutions.
Pass credibility
In addition to transparency, your proposal must be reliable and attract people's attention because of this factor. It must have an impact on the consumer's perception so that they decide to do business with your company.
Therefore, the value proposition also needs to convey credibility. If you have an e-commerce site , for example, the text (or image) that summarizes it should appear on the homepage and be the first thing the user reads when accessing it.
Stimulate curiosity
The purpose of the value proposition is also to stimulate the customer's curiosity so that they remain interested in your products. Therefore, a good tactic is to use creativity when developing yours .
In fact, the value proposition is a concept widely known by those who use the Business Model Canvas — used to build business models and plan company strategies — and is one of its pillars. It involves the brand's values and the impression you want to make on your target audience.
What to evaluate to make a value proposition?
First, understand that the value proposition is one of the pillars of your business model. It is the result of a study on:
the mission of your business;
the functional and emotional benefits of your products and/or services;
your brand personality;
your target audience;
the differentials of your business.
Typically, the value proposition is “tangible” in an objective title, in a subtitle with short sentences, in an image or in a call to action with some topics.
What are the objectives of the value proposition?
One of the goals of a value proposition is to create a connection with the customer. To do this, you need to show how you can help them solve their problems and why they should choose your brand .
For this reason, to create your business’s value proposition, it is important to understand your audience and know what sets you apart. Furthermore, to make your proposition tangible, it is essential that it “speaks” to your consumer using a tone of voice that they can identify with.
Finally, to write a message that sums up the essence of your business, you need to know what information is most relevant to include from the customer’s point of view. Recognizing the difference you offer is what will influence the target audience’s decision to buy from your business and not from your competitor.
Although the value proposition is often summarized in a slogan or a few sentences on a corporate website, it is important to know that there is a lot of work involved in creating it. This task requires more in-depth research into your target audience, your business mission, and your brand personality.
Throughout this post, we will show you the conception of this concept, how to create a powerful value proposition and other equally pertinent information. Come read!
What is a value proposition?
In short, your business's value proposition should convey what germany mobile phone number is unique about it and what sets it apart from the competition. In practice, to make it tangible, you create a catchy title or slogan, a short sentence, and even a paragraph or set of bullet points that summarize your differentiators, showing how your brand can solve your customers' pain points. In addition, it can be accompanied by an image that complements the idea.
However, it is important to note that the value proposition goes far beyond this . It mobilizes:
the needs of the customers the business serves;
the explanation of how he solves these pains;
the functional benefits your business offers to customers;
the emotional benefits consumers have when using your product or service;
the main differentiating attributes of your business in relation to your competitors.
It is important, therefore, that the proposal conveys the central value that your product and/or service delivers to the public and that it is a clear, easily understandable message.
What are the fundamental elements when creating a value proposition?
There are a number of aspects that cannot be left out of your value proposition, as they allow you to engage customers and increase your sales. Check out what they are below!
Be clear
Clarity in the message you are conveying is essential for customers to understand how your solutions can generate well-being and quality of life for them. Therefore, be careful with this issue when creating your value proposition.
For example, when creating content related to your products or services, make it clear to the consumer how your business can generate value for them , through what you are offering.
Therefore, it is necessary that the proposal is very clear not only for your client, but also for your business as a whole, and that it is internalized by your employees. After all, it provides a guide for the actions and strategies defined within the business and that will contribute to the construction of your brand.
Pay attention to the language
For communication with customers to be clear and efficient, it is important to pay attention to the way you convey your brand image and to use appropriate language. In this sense, having a good knowledge of your target audience is essential.
For example, the way you communicate with younger consumers is different from the way you communicate with older people. Therefore, being careful with the language you use and the tone of your brand's voice is essential to reach your audience and demonstrate the value of the solutions you have developed for them.
Be transparent
Avoiding exaggeration to highlight your solutions is also a good idea when creating a value proposition. It is important to really show what the company is willing to do. Therefore, avoid misleading advertising and value transparency.
Be serious when building your value proposition and show the customer how your services or products can solve a specific problem they have . This will increase the chances of consumers trusting your business and starting to look for solutions.
Pass credibility
In addition to transparency, your proposal must be reliable and attract people's attention because of this factor. It must have an impact on the consumer's perception so that they decide to do business with your company.
Therefore, the value proposition also needs to convey credibility. If you have an e-commerce site , for example, the text (or image) that summarizes it should appear on the homepage and be the first thing the user reads when accessing it.
Stimulate curiosity
The purpose of the value proposition is also to stimulate the customer's curiosity so that they remain interested in your products. Therefore, a good tactic is to use creativity when developing yours .
In fact, the value proposition is a concept widely known by those who use the Business Model Canvas — used to build business models and plan company strategies — and is one of its pillars. It involves the brand's values and the impression you want to make on your target audience.
What to evaluate to make a value proposition?
First, understand that the value proposition is one of the pillars of your business model. It is the result of a study on:
the mission of your business;
the functional and emotional benefits of your products and/or services;
your brand personality;
your target audience;
the differentials of your business.
Typically, the value proposition is “tangible” in an objective title, in a subtitle with short sentences, in an image or in a call to action with some topics.
What are the objectives of the value proposition?
One of the goals of a value proposition is to create a connection with the customer. To do this, you need to show how you can help them solve their problems and why they should choose your brand .
For this reason, to create your business’s value proposition, it is important to understand your audience and know what sets you apart. Furthermore, to make your proposition tangible, it is essential that it “speaks” to your consumer using a tone of voice that they can identify with.
Finally, to write a message that sums up the essence of your business, you need to know what information is most relevant to include from the customer’s point of view. Recognizing the difference you offer is what will influence the target audience’s decision to buy from your business and not from your competitor.