The first success story in Spain, Nina Ricci
Posted: Sun Jan 19, 2025 5:06 am
As the social network explained in a statement , “companies that join TikTok hope to find a truly original way to connect with the audiences they care about and be part of the culture. In this way, TikTok is a place where companies can grow their customer base and drive revenue impact through an immersive, vertical, short video format.”
With the lead generation tool, when users submit their information to TikTok, a Privacy Notice will be displayed informing users that TikTok is collecting the information for advertisers and both TikTok's and advertisers' Privacy Policies will be linked in the form. Additionally, personal information collected through this lead generation tool will only be accessible to the advertiser and users will be able to edit their information in the form or click out of it at any point during the process.
In Spain, the Nina Ricci brand has already been able denmark business email database to test this new TikTok lead generation solution to promote its latest fragrance through an unboxing presented in the In-Feed Ad format.
“The ad appeared as an In-Feed Ad on the For You page, and featured a popular Spanish creator wearing the fragrance and sporting the brand’s t-shirt, giving the campaign a real sense of authenticity. A ‘Sign Up’ call-to-action redirected to an instant form that collected users’ basic information. To top off the creative, Lucian’s upbeat song ‘Do My Thing’ provided the perfect soundtrack,” TikTok explains.
In this way, through a short form, TikTok users could request a free sample of the fragrance. During the 24 hours that the campaign was on TikTok, Nina Ricci achieved a 41.85% conversion rate, a CTR of 1.5% and a cost per lead 83% lower compared to other lead generation campaigns that the company had previously carried out outside the platform.
With the lead generation tool, when users submit their information to TikTok, a Privacy Notice will be displayed informing users that TikTok is collecting the information for advertisers and both TikTok's and advertisers' Privacy Policies will be linked in the form. Additionally, personal information collected through this lead generation tool will only be accessible to the advertiser and users will be able to edit their information in the form or click out of it at any point during the process.
In Spain, the Nina Ricci brand has already been able denmark business email database to test this new TikTok lead generation solution to promote its latest fragrance through an unboxing presented in the In-Feed Ad format.
“The ad appeared as an In-Feed Ad on the For You page, and featured a popular Spanish creator wearing the fragrance and sporting the brand’s t-shirt, giving the campaign a real sense of authenticity. A ‘Sign Up’ call-to-action redirected to an instant form that collected users’ basic information. To top off the creative, Lucian’s upbeat song ‘Do My Thing’ provided the perfect soundtrack,” TikTok explains.
In this way, through a short form, TikTok users could request a free sample of the fragrance. During the 24 hours that the campaign was on TikTok, Nina Ricci achieved a 41.85% conversion rate, a CTR of 1.5% and a cost per lead 83% lower compared to other lead generation campaigns that the company had previously carried out outside the platform.