How to digitalize your company: techniques to start selling more
Posted: Sun Jan 19, 2025 5:00 am
1. Strengthen and take care of social networks
It may seem like the simplest and easiest thing to do, but at the same time it is what most companies tend to neglect, which means they fail to get the most out of social media. Digitalisation is not just a process that companies should carry out; remember that your clients should also carry it out. With this we want to tell you that most of your potential clients are probably on social media.
Knowing how to work with networks like Facebook or especially LinkedIn can give south africa email list ou a very interesting niche market in your goal of wanting to increase sales through digitalization. Therefore, Social Selling is the perfect strategy to sell more through social networks.
Once we have reached this point, it is important to apply an analytical point of view. Analyzing your buyer persona is essential to know your possibilities when it comes to selling. Therefore, it is important to know which social network our client is on in order to direct a strategy according to both the type of platform and their personal preferences.
Networks like Twitter and LinkedIn, the professional network par excellence, do not have the same characteristics or objectives, and therefore do not have the same type of users. The latter allows you a wide variety of options and resources to obtain quality leads.
You may be interested in: LinkedIn for companies: how to integrate it into your B2B strategy
2. Optimize your content
Another key when working within a digital ecosystem is to optimize your content. Get the most out of it and improve some aspects to achieve the desired result.
Even though the terrain in which companies operate is changing due to digital transformation, competition and the market continue to boom constantly. Therefore, correctly optimizing our content will make it rank better than our competitors.
This way, we will obtain greater visibility, a greater number of visits to our website and, consequently, a greater probability of obtaining leads that end up becoming clients.
This action is very important if you want to create and show quality content to your potential and new clients, something we will explain later.
seo-agency-blog-1
3.Design marketing strategies that help your clients
Without a doubt, one of the key successes when selling your services or developing a relationship with a client is to satisfy their needs and concerns, attacking the pain point to begin establishing a relationship.
Inbound Marketing is an excellent tool for this . It is not enough to just attract potential customers as we have explained above, but phases such as converting, closing and delighting are more than important in your goal of selling more and generating quality leads thanks to digitalization.
There is no point in obtaining quality leads and subsequently converting them into real clients if they are not comfortable with us. Therefore, it is necessary to direct strategies with the aim of retaining them, building their loyalty and, why not, turning them into your best promoter.
There are various ways to attack the customer's pain point and generate conversion or traffic to our website. If you have good content to offer and you know the specific needs of your client, a good option is to create quality ebooks with which to attract potential clients and thus begin to build the first stone on the road to generating sales.
Inbound-marketing-free-guide
4. Take care of your image and that of your clients
In the process of digitalizing your company and starting to sell more through the Internet, the physical factor is lost, so it is even more important to take care of our image to make a good impression on our potential clients. Resources, images, chatbots, a good design... everything counts to capture the user's attention and start to establish a relationship with them.
Remember that web users have very little patience, so if we do not have a clear and differentiated website with our different content and services, we will be making things difficult for our buyer persona and there is a risk of losing a sales opportunity.
Tell me what your website is like and I'll tell you what you're like. A phrase that fits like a glove to explain the importance of your website on the road to digital success. At Connext we design websites that generate profits.
5. Work with a CRM that helps you in digitalization
In the objective of digitalizing the company, there will be companies that have more or less difficulties, either due to the characteristics of their organization, the profile of their buyer persona or simply because they have never undertaken this process of digital transformation.
For all of them, it is essential to work with a good CRM. A tool that integrates all the departments of your company digitally and that will allow you to keep your organization one step ahead in terms of digitalization.
It may seem like the simplest and easiest thing to do, but at the same time it is what most companies tend to neglect, which means they fail to get the most out of social media. Digitalisation is not just a process that companies should carry out; remember that your clients should also carry it out. With this we want to tell you that most of your potential clients are probably on social media.
Knowing how to work with networks like Facebook or especially LinkedIn can give south africa email list ou a very interesting niche market in your goal of wanting to increase sales through digitalization. Therefore, Social Selling is the perfect strategy to sell more through social networks.
Once we have reached this point, it is important to apply an analytical point of view. Analyzing your buyer persona is essential to know your possibilities when it comes to selling. Therefore, it is important to know which social network our client is on in order to direct a strategy according to both the type of platform and their personal preferences.
Networks like Twitter and LinkedIn, the professional network par excellence, do not have the same characteristics or objectives, and therefore do not have the same type of users. The latter allows you a wide variety of options and resources to obtain quality leads.
You may be interested in: LinkedIn for companies: how to integrate it into your B2B strategy
2. Optimize your content
Another key when working within a digital ecosystem is to optimize your content. Get the most out of it and improve some aspects to achieve the desired result.
Even though the terrain in which companies operate is changing due to digital transformation, competition and the market continue to boom constantly. Therefore, correctly optimizing our content will make it rank better than our competitors.
This way, we will obtain greater visibility, a greater number of visits to our website and, consequently, a greater probability of obtaining leads that end up becoming clients.
This action is very important if you want to create and show quality content to your potential and new clients, something we will explain later.
seo-agency-blog-1
3.Design marketing strategies that help your clients
Without a doubt, one of the key successes when selling your services or developing a relationship with a client is to satisfy their needs and concerns, attacking the pain point to begin establishing a relationship.
Inbound Marketing is an excellent tool for this . It is not enough to just attract potential customers as we have explained above, but phases such as converting, closing and delighting are more than important in your goal of selling more and generating quality leads thanks to digitalization.
There is no point in obtaining quality leads and subsequently converting them into real clients if they are not comfortable with us. Therefore, it is necessary to direct strategies with the aim of retaining them, building their loyalty and, why not, turning them into your best promoter.
There are various ways to attack the customer's pain point and generate conversion or traffic to our website. If you have good content to offer and you know the specific needs of your client, a good option is to create quality ebooks with which to attract potential clients and thus begin to build the first stone on the road to generating sales.
Inbound-marketing-free-guide
4. Take care of your image and that of your clients
In the process of digitalizing your company and starting to sell more through the Internet, the physical factor is lost, so it is even more important to take care of our image to make a good impression on our potential clients. Resources, images, chatbots, a good design... everything counts to capture the user's attention and start to establish a relationship with them.
Remember that web users have very little patience, so if we do not have a clear and differentiated website with our different content and services, we will be making things difficult for our buyer persona and there is a risk of losing a sales opportunity.
Tell me what your website is like and I'll tell you what you're like. A phrase that fits like a glove to explain the importance of your website on the road to digital success. At Connext we design websites that generate profits.
5. Work with a CRM that helps you in digitalization
In the objective of digitalizing the company, there will be companies that have more or less difficulties, either due to the characteristics of their organization, the profile of their buyer persona or simply because they have never undertaken this process of digital transformation.
For all of them, it is essential to work with a good CRM. A tool that integrates all the departments of your company digitally and that will allow you to keep your organization one step ahead in terms of digitalization.