How to spot the best leads
Posted: Sun Jan 19, 2025 4:42 am
When a contact downloads different premium content and fills out fields in our forms, they provide us with information about who they are and what their company is like. We can define in advance which of these characteristics will determine whether the contact works at a company that could be a potential customer.
Fields such as company name, sector, position or number of employees can be configured to select the best contacts. In this way, those leads that meet the criteria we are interested in will be labeled as MQL or Marketing Qualified Lead. These are the companies we are really interested in focusing on, because they have the characteristics that define our typical customer profile .
Automation also in sales
Up to this point, the sales team has not had to do anything. Qualified leads, interested in learning about our solutions, appear in their Pipeline without them having to lift a finger. Automatically. So, from this point on, switzerland email list they must get going and explore the possibilities of converting that lead with good prospects into a client.
In B2B, this work is essentially manual. Nothing generates more confidence in a professional than personal contact with another professional who demonstrates knowledge and technical competence. However, during this process of interactions with the potential client, the salesperson can also benefit from tools that automatically carry out the most tedious work in the sales process.
What actions can a salesperson automate?
Creating Tasks
Calendar update
The team's call-up
Sending follow-up emails
Using tools like Hubspot Sales, it is very easy to create automated workflows. These workflows are associated with the status changes of a potential client in the Pipeline, so that every time a deal is moved forward, we can even get rid of mechanical actions like writing a reminder to follow up with the contact.
Keep reading: Inbound Sales: The most effective way to sell
This level of automation is not complex. In fact, it can be set up in just a few days. And it allows, from the very beginning, to increase the profitability of sales teams. Why? Because it frees up unproductive management hours so that the company's salespeople can focus on where they provide the most value: helping the customer and consolidating a relationship of trust with them.
Want to take things one step further? Sign up for our next event where we'll teach you how to automate your business process step by step.
Fields such as company name, sector, position or number of employees can be configured to select the best contacts. In this way, those leads that meet the criteria we are interested in will be labeled as MQL or Marketing Qualified Lead. These are the companies we are really interested in focusing on, because they have the characteristics that define our typical customer profile .
Automation also in sales
Up to this point, the sales team has not had to do anything. Qualified leads, interested in learning about our solutions, appear in their Pipeline without them having to lift a finger. Automatically. So, from this point on, switzerland email list they must get going and explore the possibilities of converting that lead with good prospects into a client.
In B2B, this work is essentially manual. Nothing generates more confidence in a professional than personal contact with another professional who demonstrates knowledge and technical competence. However, during this process of interactions with the potential client, the salesperson can also benefit from tools that automatically carry out the most tedious work in the sales process.
What actions can a salesperson automate?
Creating Tasks
Calendar update
The team's call-up
Sending follow-up emails
Using tools like Hubspot Sales, it is very easy to create automated workflows. These workflows are associated with the status changes of a potential client in the Pipeline, so that every time a deal is moved forward, we can even get rid of mechanical actions like writing a reminder to follow up with the contact.
Keep reading: Inbound Sales: The most effective way to sell
This level of automation is not complex. In fact, it can be set up in just a few days. And it allows, from the very beginning, to increase the profitability of sales teams. Why? Because it frees up unproductive management hours so that the company's salespeople can focus on where they provide the most value: helping the customer and consolidating a relationship of trust with them.
Want to take things one step further? Sign up for our next event where we'll teach you how to automate your business process step by step.