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Where webcare begins and ends is a choice

Posted: Sun Jan 19, 2025 4:23 am
by Bappy32
Is the government ahead or behind when it comes to webcare? I hear different opinions about it. One municipality that is very active on social media is Eindhoven. Internal advisor, trainer and coach social media Carin Springelkamp is happy to tell you how they approach it, because she is an advocate of transparency - certainly from a public body.

According to Carin, it is about at least answering the questions that come south korea mobile phone number list in on Twitter and Facebook properly and doing something with them. "That is just like picking up the phone," she says. Now that more people are active within the municipality, there is also room to be more proactive online.

Eindhoven has been active on Twitter since 2009 , with the municipal elections as a reason. They not only wanted to get more voters to the polls, but there had been a desire for some time to involve people more in the municipality's activities. An RSS feed was pushed over Twitter for a very long time, with a separate account for press releases. Carin says that it was only in 2011 that a colleague from the Media department started to check structurally whether mentions were coming in at all: "and that was actually very little".