Content Curation Strategy; Step by Step
Posted: Sun Jan 19, 2025 4:22 am
Although Content Curation may seem simple, with a search step and a content publishing step, to extract all the benefits it offers us, we must delve deeper into its process.
Below we will see the fundamental phases to carry it out , optimizing our time but also taking full advantage of the potential that this strategy offers us.
3.1. Research and search for sources
During this first phase, the content curator's work should aim to identify sources of information with the potential to add value and knowledge to their content calendar and strategy . This involves a thorough investigation into the wide range of possibilities offered by the Internet; from digital newspapers to news portals or specialized blogs, pages dedicated exclusively to the taiwan email list publication of articles by independent authors, lists on Twitter, searches for terms on Google or other search engines, etc.
The more exhaustive our search for sources, the more enriching our curation strategy will be. So, this is a phase of the process in which we cannot spare time or effort.
Always consider this first step as a recurring task; repeat your search every few months and you will always have the opportunity to add new media and sources to your repository.
3.2. Creating a media repository
Information without order can be overwhelming, so managing our library of sources, writers, and content or news pages is one of the essential tasks for curation. Having a repository will make it easier for us to search for interesting content on a daily or monthly basis ; once we have identified the sources, it is necessary to catalog them by topics or trends.
It is important to understand that the repository is a personal tool that we must adapt to our needs in order to save time and provide us with quick access to our media selection. We must also keep in mind that the repository is a tool in constant evolution . We can expand our themes, define a more specific field in line with new business or brand objectives and, above all, expand it constantly.
calendar-content-curation
3.3. Content analysis and selection
Once we have different options to create our publications, we must stop to analyze what, when and how we are going to publish it. To do this, we enter the analysis and selection phase, in which we can use the following guidelines to facilitate the task:
Design your content calendar. Define themes and the approach you will take to cover them throughout the month. This will help you build a coherent and organic feed for your readers. It will also be useful to visualize the set of themes, trends, resources and formats you have available in advance to create new ones, if necessary.
Customize your calendar based on the social networks you are going to use . Analyze whether your audience on each social network shares the same interests, age, language or job position. The content to share on Instagram and Linkedin may differ from each other and an excellent Content Curation strategy must also consider these details. Think about which platforms , strategically, content curation best meets your needs and can help you meet your objectives and create a calendar adapted to these.
Always check the date of publication and update of the news or article. As a general rule, always look for up-to-date content , this way you will avoid sharing outdated content. Another benefit that you will get from carrying out this check in your content analysis is the opportunity to surprise your audience, offering them content that they have not yet had the opportunity to consume.
3.4. Personalization; writing and adding value
We can say that this is one of the critical points of content curation , the great challenge that we all face when we finally execute this ambitious strategy.
As we have seen previously in the article, the advantages that Content Curation offers to corporate or personal branding are many and very powerful, however, it requires a great effort in writing, synthesis and providing value.
It is not enough to simply share a news item with the audience by announcing that it is an interesting read.
If we want to become a voice to be reckoned with , the process of writing this post must not only get the reader to dedicate a few precious seconds of their time to us, but also persuade and encourage them to take action (click on the article), spend more time (read the article) and finally, get their attention back to us by taking the trouble to leave us a reaction or comment with which to start a debate or exchange of opinions.
We have very little space and time to make this chain of actions happen, which is becoming more and more costly on social networks. Doesn't that seem like enough reason to put all your ingenuity, experience and efforts into writing and personalizing your content curation posts?
guide-linkedin-professionals-sales
3.5. Diffusion
We finally come to the last step, the moment in which we launch the publication so that it reaches our audience. Here, the content is as important as the form; presenting the post correctly so that its viewing is as comfortable and attractive as possible for the reader. We must take into consideration the characteristics of each platform on which we publish , the sizes of the images that can accompany the publication and, above all, the maximum or recommended number of characters on each network.
It is also the moment when we give credit to the author or media that originally published the news or article and add the corresponding hashtags . And, above all, interact! If your audience reacts to your post, leaving their opinions, doubts or reflections in the comments, always reply to thank them for their attention and create interesting conversations with your audience.
Below we will see the fundamental phases to carry it out , optimizing our time but also taking full advantage of the potential that this strategy offers us.
3.1. Research and search for sources
During this first phase, the content curator's work should aim to identify sources of information with the potential to add value and knowledge to their content calendar and strategy . This involves a thorough investigation into the wide range of possibilities offered by the Internet; from digital newspapers to news portals or specialized blogs, pages dedicated exclusively to the taiwan email list publication of articles by independent authors, lists on Twitter, searches for terms on Google or other search engines, etc.
The more exhaustive our search for sources, the more enriching our curation strategy will be. So, this is a phase of the process in which we cannot spare time or effort.
Always consider this first step as a recurring task; repeat your search every few months and you will always have the opportunity to add new media and sources to your repository.
3.2. Creating a media repository
Information without order can be overwhelming, so managing our library of sources, writers, and content or news pages is one of the essential tasks for curation. Having a repository will make it easier for us to search for interesting content on a daily or monthly basis ; once we have identified the sources, it is necessary to catalog them by topics or trends.
It is important to understand that the repository is a personal tool that we must adapt to our needs in order to save time and provide us with quick access to our media selection. We must also keep in mind that the repository is a tool in constant evolution . We can expand our themes, define a more specific field in line with new business or brand objectives and, above all, expand it constantly.
calendar-content-curation
3.3. Content analysis and selection
Once we have different options to create our publications, we must stop to analyze what, when and how we are going to publish it. To do this, we enter the analysis and selection phase, in which we can use the following guidelines to facilitate the task:
Design your content calendar. Define themes and the approach you will take to cover them throughout the month. This will help you build a coherent and organic feed for your readers. It will also be useful to visualize the set of themes, trends, resources and formats you have available in advance to create new ones, if necessary.
Customize your calendar based on the social networks you are going to use . Analyze whether your audience on each social network shares the same interests, age, language or job position. The content to share on Instagram and Linkedin may differ from each other and an excellent Content Curation strategy must also consider these details. Think about which platforms , strategically, content curation best meets your needs and can help you meet your objectives and create a calendar adapted to these.
Always check the date of publication and update of the news or article. As a general rule, always look for up-to-date content , this way you will avoid sharing outdated content. Another benefit that you will get from carrying out this check in your content analysis is the opportunity to surprise your audience, offering them content that they have not yet had the opportunity to consume.
3.4. Personalization; writing and adding value
We can say that this is one of the critical points of content curation , the great challenge that we all face when we finally execute this ambitious strategy.
As we have seen previously in the article, the advantages that Content Curation offers to corporate or personal branding are many and very powerful, however, it requires a great effort in writing, synthesis and providing value.
It is not enough to simply share a news item with the audience by announcing that it is an interesting read.
If we want to become a voice to be reckoned with , the process of writing this post must not only get the reader to dedicate a few precious seconds of their time to us, but also persuade and encourage them to take action (click on the article), spend more time (read the article) and finally, get their attention back to us by taking the trouble to leave us a reaction or comment with which to start a debate or exchange of opinions.
We have very little space and time to make this chain of actions happen, which is becoming more and more costly on social networks. Doesn't that seem like enough reason to put all your ingenuity, experience and efforts into writing and personalizing your content curation posts?
guide-linkedin-professionals-sales
3.5. Diffusion
We finally come to the last step, the moment in which we launch the publication so that it reaches our audience. Here, the content is as important as the form; presenting the post correctly so that its viewing is as comfortable and attractive as possible for the reader. We must take into consideration the characteristics of each platform on which we publish , the sizes of the images that can accompany the publication and, above all, the maximum or recommended number of characters on each network.
It is also the moment when we give credit to the author or media that originally published the news or article and add the corresponding hashtags . And, above all, interact! If your audience reacts to your post, leaving their opinions, doubts or reflections in the comments, always reply to thank them for their attention and create interesting conversations with your audience.