Google Maps introduces three new ad formats for local businesses
Posted: Sun Jan 19, 2025 4:11 am
By Dalí Veliz
Marketing4eCommerce Editor
GGoogle continues to announce new features: after its Google I/O , in which it announced new releases and tools such as Android 12 or Mum , it has just held the Google Marketing Livestream , which brought with it a series of interesting updates on the technology giant's advertising tools.
3 new ad formats for local businesses
Among the updates announced at this event, the incorporation of three new advertising formats to the Google ad catalog stands out. These will be integrated into local campaigns as a way to encourage the cameroon business email database discovery of new businesses and boost SMEs. Let us remember that this last point is part of Google's economic recovery goals for the new post-covid digital landscape.
1.Auto Suggest Ads
Auto Suggest Ads is the first of these new formats and consists of a new series of ads suggested automatically based on the user's location. This way, when a user is searching on Google Maps for a specific product or service, the ad will appear among the search suggestions.
As we can see in the image, where a search for "oil change" is performed, the advertisement for the Paul's Auto Garage workshop will be displayed as a normal search auto-complete result, although clarifying that it is an advertisement.
Marketing4eCommerce Editor
GGoogle continues to announce new features: after its Google I/O , in which it announced new releases and tools such as Android 12 or Mum , it has just held the Google Marketing Livestream , which brought with it a series of interesting updates on the technology giant's advertising tools.
3 new ad formats for local businesses
Among the updates announced at this event, the incorporation of three new advertising formats to the Google ad catalog stands out. These will be integrated into local campaigns as a way to encourage the cameroon business email database discovery of new businesses and boost SMEs. Let us remember that this last point is part of Google's economic recovery goals for the new post-covid digital landscape.
1.Auto Suggest Ads
Auto Suggest Ads is the first of these new formats and consists of a new series of ads suggested automatically based on the user's location. This way, when a user is searching on Google Maps for a specific product or service, the ad will appear among the search suggestions.
As we can see in the image, where a search for "oil change" is performed, the advertisement for the Paul's Auto Garage workshop will be displayed as a normal search auto-complete result, although clarifying that it is an advertisement.