What is the secret flavour of their webcare?
Posted: Sun Jan 19, 2025 4:07 am
Telling stories is something Ben & Jerry's has been doing since they were founded. No wonder senior brand manager Stephan Ardesch is full of stories about how they use Twitter and Facebook for webcare. Although he has been with the ' love brand ' for less than a year and they have a small team, he has already booked a number of successes.
Without much advertising, there are 33,000 followers on Twitter at the end of July, compared to 1,000 in January. Somewhere, someone clearly knows how to press the right buttons. What works well in webcare ? Stephan himself russia mobile phone number list would never use the term webcare: “For us, having conversations with customers is such an important part of who we are that online and social, or call it webcare, is simply part of it.
That could be Facebook , Twitter or another network and you can then make choices to be reactive or proactive. I think that goes a step further: if you proactively participate in online conversations. That is why I prefer to talk about conversation management, because it is integrated in all marketing and communication steps.”
Without much advertising, there are 33,000 followers on Twitter at the end of July, compared to 1,000 in January. Somewhere, someone clearly knows how to press the right buttons. What works well in webcare ? Stephan himself russia mobile phone number list would never use the term webcare: “For us, having conversations with customers is such an important part of who we are that online and social, or call it webcare, is simply part of it.
That could be Facebook , Twitter or another network and you can then make choices to be reactive or proactive. I think that goes a step further: if you proactively participate in online conversations. That is why I prefer to talk about conversation management, because it is integrated in all marketing and communication steps.”