Collaborate With Your Team
Posted: Sun Jan 19, 2025 3:41 am
Always apply Pareto's rule: spend 20% on creating something new and 80% on repackaging and distributing."
The best content comes from a 360-degree understanding of your customers’ struggles and needs.
I'd say, whenever possible, collaborate with the sales, product, and customer success teams to curate and align content with business goals.
Track and Iterate
Finally, the whole point of content gap analysis and bridging that gap is to provide value to your audience. That means constantly tracking performance to ensure your strategy is hitting the mark or needs adjustments.
The goal is simple: close the gaps, deliver value, and drive conversions.
Pro tip: I highly recommend diving into Hubspot’s Content Marketing Workbook if you are looking to take your content marketing efforts to the next level.
The workbook comes with a detailed guide bahrain phone number material on planning a long-term content strategy, understanding how to extend your content's value through repurposing, and much more.
Best Practices For Conducting a Content Gap Analysis
Now that we’ve covered the step-by-step process of conducting content gap analysis let’s explore some best practices. These strategies, drawn from my own experience and industry experts, will help you go beyond the basics.
The best content comes from a 360-degree understanding of your customers’ struggles and needs.
I'd say, whenever possible, collaborate with the sales, product, and customer success teams to curate and align content with business goals.
Track and Iterate
Finally, the whole point of content gap analysis and bridging that gap is to provide value to your audience. That means constantly tracking performance to ensure your strategy is hitting the mark or needs adjustments.
The goal is simple: close the gaps, deliver value, and drive conversions.
Pro tip: I highly recommend diving into Hubspot’s Content Marketing Workbook if you are looking to take your content marketing efforts to the next level.
The workbook comes with a detailed guide bahrain phone number material on planning a long-term content strategy, understanding how to extend your content's value through repurposing, and much more.
Best Practices For Conducting a Content Gap Analysis
Now that we’ve covered the step-by-step process of conducting content gap analysis let’s explore some best practices. These strategies, drawn from my own experience and industry experts, will help you go beyond the basics.