Presence vs Meaningful Presence
Posted: Sat Jan 18, 2025 10:32 am
By now, everyone knows about the growing importance of customer satisfaction. The role of experience in products, services or brands is also receiving attention. Dutch businesses are taking major steps in the right direction. Brand-new research results show that social channels are being used extensively. Unfortunately, basic matters such as a correct profile design or interactivity with customers receive insufficient attention. So there is work to be done!
Commissioned by business partner a&m impact internet services, WPG Research investigated the participation in and interaction on the most important social channels of professional organizations in the East of the Netherlands. Eight out of ten companies appear to be present on these channels: sounds pretty good! Although, it is strange that 20% still do not see the benefit of this, or lack the knowledge to set it up.
Unfortunately, it is not as beautiful as it seems. When we look peru mobile phone number list at the number of companies that frequently post updates and seek interaction, we get the shivers down our marketing body. Based on my practical experience, I am honestly not shocked by the research results. Many organizations that I visit are already present on social channels under the motto: "then we have already claimed our name". Even before there is a plan on how to give substance to this, or even thought about objectives.
Commissioned by business partner a&m impact internet services, WPG Research investigated the participation in and interaction on the most important social channels of professional organizations in the East of the Netherlands. Eight out of ten companies appear to be present on these channels: sounds pretty good! Although, it is strange that 20% still do not see the benefit of this, or lack the knowledge to set it up.
Unfortunately, it is not as beautiful as it seems. When we look peru mobile phone number list at the number of companies that frequently post updates and seek interaction, we get the shivers down our marketing body. Based on my practical experience, I am honestly not shocked by the research results. Many organizations that I visit are already present on social channels under the motto: "then we have already claimed our name". Even before there is a plan on how to give substance to this, or even thought about objectives.