Marketing texts have high conversion rates
Posted: Sat Jan 18, 2025 6:06 am
This number contrasts starkly with the average email open rate of about 37 percent, according to Constant Contact. A higher open rate makes a marketing campaign more effective. Plus, brands don’t have to worry about crafting a great subject line that will encourage recipients to open and read a text message. The buzz going off in a mobile user’s pocket is all the motivation they need to open a text message. With brands struggling to increase email deliverability, the high level of SMS deliverability makes this marketing channel a worthwhile investment.
. SMS has an impressive conversion rate. Mobile users respond to calls to action in text messages more than any other marketing channel. Studies show that SMS messages have an average response rate of 45 percent, india telegram phone number list compared with an average email response rate of 6 percent. The reason conversion rates are higher with SMS is the simplicity of the marketing message. Text messages are short, don’t include many links and aren’t bogged down with excessive images.
The call to action is clear and concise. It’s easy to personalize and customize marketing texts. Text messages are more personal than other forms of communication. Since your marketing messages are delivered directly to your prospects’ and customers’ personal messaging inboxes, you can use casual, friendly language instead of traditional marketing and sales language. You can communicate as you would with a friend — an approach that helps you build a rapport with consumers and create a great customer experience.
. SMS has an impressive conversion rate. Mobile users respond to calls to action in text messages more than any other marketing channel. Studies show that SMS messages have an average response rate of 45 percent, india telegram phone number list compared with an average email response rate of 6 percent. The reason conversion rates are higher with SMS is the simplicity of the marketing message. Text messages are short, don’t include many links and aren’t bogged down with excessive images.
The call to action is clear and concise. It’s easy to personalize and customize marketing texts. Text messages are more personal than other forms of communication. Since your marketing messages are delivered directly to your prospects’ and customers’ personal messaging inboxes, you can use casual, friendly language instead of traditional marketing and sales language. You can communicate as you would with a friend — an approach that helps you build a rapport with consumers and create a great customer experience.