What is the scope of Content Marketing?

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Reach millions of users on mobile systems
It is excellent for increasing ROI
Take advantage of today's technologies to reach larger audiences
Capture customers' attention without invading their space
It has the power to position a brand organically
Generate enough leads
It directly impacts the customer-company relationship
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Knowing the scope of Content Marketing can be enough of maldives b2b leads a boost for any entrepreneur or creative team. Just before starting a campaign, it is a good idea to analyze figures, facts and statistics. What is the real impact of this technique in generating clients and transforming their visits into profits?

Reach millions of users on mobile systems
According to Business 2 Community , by 2020, smartphones will account for 50% of all devices used worldwide. Furthermore, by 2018, 75% of users will access Facebook through a mobile system.

These figures only confirm the large number of people searching for new and useful information on the Internet from their tablets or cell phones. The numbers are impressive, so Content Marketing can reach people of all languages, nationalities, ages and tastes. Taking advantage of this technique to promote a brand is more necessary than ever.

Scope of Content Marketing

It is excellent for increasing ROI
According to Hubspot, 72% of companies that calculate their ROI rate for each period say that their Content Marketing campaigns have been effective. On the other hand, the same source indicates that email marketing increases ROI substantially.

Since every brand seeks to maximize its profits, Content Marketing and its corresponding techniques are then an ideal way to achieve this and guarantee a place in the taste of consumers.



Take advantage of today's technologies to reach larger audiences
One of the benefits of Content Marketing is its ability to adapt to recent technological trends and take advantage of them to expand to the maximum. Among other examples are:

– The use of video marketing .

-Smart content that offers a highly personalized experience to the prospect.

-Artificial intelligence.

-Augmented reality, successfully tested by Niantic and its hit app “Pokémon Go”.

Likewise, technology will enhance the reach of Content Marketing in several ways:

*Allows the creation of information in multiple formats.

*It offers the user more attractive and dynamic content.

*Capture the attention of people looking for brief but valuable information at the same time. Videos are a good example of this.



Capture customers' attention without invading their space
Inbound Marketing and native advertising are two techniques that have proven that it is possible to market various products and services much more efficiently than traditional advertising.

Such strategies are important for two reasons:

-Avoid disturbing the user in any way and respect their space.

-They generate more trust and contribute to the adequate loyalty of each client.

Therefore, using them in a Content Marketing campaign will improve the final result and ensure that the objectives are met naturally.



It has the power to position a brand organically
There are plenty of examples:

-Rolex. Its content, which emphasizes qualities such as elegance and style, is now successfully disseminated through networks such as Instagram, reaffirming its prestige in today's market. Thanks to Content Marketing, Rolex demonstrates that a company with a great tradition can compete successfully in today's world.

-Nike. In addition to their campaigns focused on visual content, they take advantage of the power of social media to reach out to the public and listen to their opinions. The leaders of this sports company take full advantage of modern marketing techniques to perpetuate their success.

-New York Times. A publication of such prestige has launched campaigns based on virtual reality that have pleasantly surprised its audience. Good journalism mixed with technology has resulted in quite satisfied consumers.



Generate enough leads
For this objective to be achieved, two factors must be combined:

-High-quality content that guides and pleasantly impresses prospects.

-Their promotion through various marketing techniques.

Therefore, a well-directed Content Marketing campaign focused on the needs of each audience segment will increase the percentage of leads that will ultimately become part of the company. In this context, Content Marketing is an ideal technique to generate trust among new users.



It directly impacts the customer-company relationship
As marketing expert Kevin Balentine puts it in Forbes: “A great way to keep customers happy is to speak their language.”

In this way, each piece of content must possess precisely that characteristic. The information designed to capture leads and retain customers must respond to their doubts, tastes and needs. Thus, the complex customer-company relationship will flow naturally thanks to the efforts of a Content Marketing campaign.



In short: the scope of Content Marketing is broader in the digital realm than many imagine. Taking advantage of new technological trends will be vital to achieving goals, without losing sight of the quality of information as a central element.