The main KPIs of a Content Editor
Posted: Sat Jan 18, 2025 5:07 am
The content editor is the key piece for any content marketing strategy, as he or she will not only be in charge of ensuring the content is accurate and clear; he or she is also responsible for ensuring that the message meets the stated objective.
Given this scenario, it is necessary to australia business email list establish KPIs (Key Performance Indicators) in order to evaluate with measurable results whether the work of the content editor is meeting the objectives set for the digital content strategy or whether, on the contrary, it is necessary to restructure it.
Learn the main KPIs of a content editor
Conversion rate
This will be one of the most important key performance indicators, as it is direct and measurable. When talking about digital content, it must be aimed at capturing, maintaining and persuading the user to the type of conversion that the site offers: a download, subscription, registration, request or sale. The conversion rate is calculated by dividing the number of conversions obtained in a period of time by the number of total visits registered on the website for the same period.
Number of objectives achieved.
Installed apps.
Growth rate
The main KPIs include the growth rate of communities or audiences, whether on social networks, newsletter subscribers or registrations. This is the set of people who have been loyalized by the content that is shared. It will show a trend regarding the content developed.
Given this scenario, it is necessary to australia business email list establish KPIs (Key Performance Indicators) in order to evaluate with measurable results whether the work of the content editor is meeting the objectives set for the digital content strategy or whether, on the contrary, it is necessary to restructure it.
Learn the main KPIs of a content editor
Conversion rate
This will be one of the most important key performance indicators, as it is direct and measurable. When talking about digital content, it must be aimed at capturing, maintaining and persuading the user to the type of conversion that the site offers: a download, subscription, registration, request or sale. The conversion rate is calculated by dividing the number of conversions obtained in a period of time by the number of total visits registered on the website for the same period.
Number of objectives achieved.
Installed apps.
Growth rate
The main KPIs include the growth rate of communities or audiences, whether on social networks, newsletter subscribers or registrations. This is the set of people who have been loyalized by the content that is shared. It will show a trend regarding the content developed.