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The History of EdgeRank

Posted: Sat Jan 18, 2025 5:05 am
by Bappy32
previously reported this change on Frankwatching. Do you want to continue to score in the news feed of your Facebook fans? With these five tips you will achieve optimal organic reach.

EdgeRank used to work based on three relatively simple factors: affinity, weight, and decay score. Today, there are 100,000 factors at play, and the term EdgeRank is outdated. In this article, you will learn which new factors you need to take into account.

To understand the development of Facebook EdgeRank, we need to go australia mobile phone number list back to the launch of the Facebook News Feed ( September 2006 ). This was without a doubt the most important change to the social network since its inception in February 2004. Another very important development (for both users and marketers) was the launch of a filter for the News Feed that we now refer to as EdgeRank. Until then, all messages were 'simply' displayed chronologically on your screen, as is still the case on Twitter today.

In the beginning, users still had the possibility to control the sliders of the News Feed filter themselves. Fewer birthdays, more photos and fewer new friendships in your news overview? With sliders you could determine which kind of messages and from which friends you wanted to see more or less.