The secrets to Nintendo's success
Posted: Sat Dec 21, 2024 3:52 am
Learn the secrets to Nintendo's success and how the company innovated with Marketing.
There's a meme on the internet that says Nintendo has been doomed since 1889. That's the year the company was founded, when it was still making card games.
The joke was born because of the countless forecasts that appear regularly, declaring the imminent failure of the Japanese company. The reasons are varied, but the most common is the constant development of rival companies that dominate the market.
Yet year after year, Nintendo continues to stand tall. Despite angola email list 276670 contact leads losing the technology dispute, the gaming giant is one of the greatest examples of brand love. Its fans are loyal . Its franchises are recognizable. Its products sell.
You'll hardly meet anyone who hasn't played a Nintendo console, or who doesn't know iconic characters like Mario, Pikachu, Link or Donkey Kong.
But what is the company's secret? Why, despite so many pessimistic forecasts, does the company remain strong on the market? What does this have to do with marketing?
In this article, you'll learn the secret to Nintendo's success, how the company creates brand value, and how it charmed its customers long before the Internet became a phenomenon.
Nintendo and Content Marketing: A Cooperative Game
Many people believe that Content Marketing emerged recently. But the truth is that it has existed for much longer. The first example we are aware of is the Michelin Guide , created more than 100 years ago.
The same thing happened with Nintendo. Since the 1950s, when it was still selling card games, founder Fusajiro Yamauchi was already publishing content to educate and stimulate players at its events. And that is educating the market .
Now fast forward to 1987. In that year, shortly after the launch of the NES console, the company published the magazine “Nintendo Fun Club News”.
It was basically a news report, a translation for a newsletter , which sounds familiar, right?
To access the materials, which arrived directly by mail, children only had to register. They also earned an official membership card, which guaranteed discounts and extra content. This demonstrates how Nintendo invested in fan loyalty from the very beginning.
Then, in 1988, after 7 issues, the name changed. It became Nintendo Power, an icon of gaming content in the United States. In its first issue, it had a circulation of 3.6 million copies, including all registered members of the Nintendo club.
Tips, tricks, analysis and franchise releases were published there. Later, interactive editors would also start, which included the participation of the community.
There's a meme on the internet that says Nintendo has been doomed since 1889. That's the year the company was founded, when it was still making card games.
The joke was born because of the countless forecasts that appear regularly, declaring the imminent failure of the Japanese company. The reasons are varied, but the most common is the constant development of rival companies that dominate the market.
Yet year after year, Nintendo continues to stand tall. Despite angola email list 276670 contact leads losing the technology dispute, the gaming giant is one of the greatest examples of brand love. Its fans are loyal . Its franchises are recognizable. Its products sell.
You'll hardly meet anyone who hasn't played a Nintendo console, or who doesn't know iconic characters like Mario, Pikachu, Link or Donkey Kong.
But what is the company's secret? Why, despite so many pessimistic forecasts, does the company remain strong on the market? What does this have to do with marketing?
In this article, you'll learn the secret to Nintendo's success, how the company creates brand value, and how it charmed its customers long before the Internet became a phenomenon.
Nintendo and Content Marketing: A Cooperative Game
Many people believe that Content Marketing emerged recently. But the truth is that it has existed for much longer. The first example we are aware of is the Michelin Guide , created more than 100 years ago.
The same thing happened with Nintendo. Since the 1950s, when it was still selling card games, founder Fusajiro Yamauchi was already publishing content to educate and stimulate players at its events. And that is educating the market .
Now fast forward to 1987. In that year, shortly after the launch of the NES console, the company published the magazine “Nintendo Fun Club News”.
It was basically a news report, a translation for a newsletter , which sounds familiar, right?
To access the materials, which arrived directly by mail, children only had to register. They also earned an official membership card, which guaranteed discounts and extra content. This demonstrates how Nintendo invested in fan loyalty from the very beginning.
Then, in 1988, after 7 issues, the name changed. It became Nintendo Power, an icon of gaming content in the United States. In its first issue, it had a circulation of 3.6 million copies, including all registered members of the Nintendo club.
Tips, tricks, analysis and franchise releases were published there. Later, interactive editors would also start, which included the participation of the community.